Senior Director, Advertising and Data Monetization

Responsibilities

• Cross-Functional Leadership: Direct and mentor a team of 9 FTEs, including the Head of Ad Product & Partnerships, Head of Media Sales, Director of Ad Operations & Yield, and their respective teams (Integration Engineers, Client Partners, and Campaign Managers).
• Strategic Vision: Own the overarching business strategy for Verizon's ad products, including premium lock-screen inventory, digital OOH, and owned properties.
• Go-To-Market & Revenue Growth: Oversee the development of the GTM strategy and support the Head of Media Sales in securing foundational alpha/beta advertisers with major advertising holding companies and tier-1 brands.
• Product & Technical Oversight: Guide the Product and Engineering teams in managing critical third-party vendor relationships (e.g., Glance) and building privacy-first ad solutions like clean room integrations.
• Commercial Performance: Ensure the team effectively manages yield, pricing strategies, and inventory flow to maximize revenue without cannibalizing premium core placements.
• Executive Alignment: Act as the primary liaison between the advertising division and broader Verizon leadership, collaborating heavily with Data Strategy, Legal/Privacy (CPNI), and core telecommunications business units.
• Required Qualifications:
• Bachelor's Degree or equivalent years of experience, Master's Degree highly preferred.
• Minimum of 10-12+ years of progressive leadership experience in ad-tech, media sales, digital advertising, or retail media networks.
• Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one experience).
• Deep understanding of the mobile advertising ecosystem, programmatic architecture, data clean rooms, and digital yield management.
• Strong executive presence with a track record of driving multi-million dollar revenue growth and managing enterprise-level vendor relationships.
• Ability to navigate and lead within a complex, highly matrixed corporate environment.
• Where you'll be working
• In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.
• Scheduled Weekly Hours
• 40
• Equal Employment Opportunity
• Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.
• Benefits and Compensation
• The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to

Benefits

Additional Information

When you join Verizon You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. Verizon is building a next-generation advertising and data monetization business. We are seeking a visionary and strategic Senior Director to oversee and scale this newly formed division. As the Senior Director, you will act as the overarching leader for our media ecosystem, directing a cross-functional teams across three key pillars: Product & Ad-Tech, Go-To-Market (Sales), and Commercial Performance & Execution. You will be responsible for defining the overarching strategy, driving revenue growth, overseeing technical integrations, and ensuring operational excellence across all advertising initiatives.

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