Content and Social Manager

Responsibilities

• Content planning & delivery
• Manage the day‑to‑day content calendar for wpp.com and corporate social channels.
• Plan, create, edit and publish stories, posts and updates in line with brand tone, visual standards and editorial guidelines.
• Ensure content is timed and sequenced to optimise audience impact and engagement.
• Curate The WPP Weekly internal newsletter end‑to‑end - story selection, writing/editing, formatting, publishing, and stakeholder coordination.
• Story sourcing & development
• Proactively identify opportunities across WPP's network - including agency campaigns, creative work, leadership insights, partnerships and events.
• Adapt complex creative or business stories into engaging, accessible formats for web and social audiences.
• Maintain a steady pipeline of fresh, relevant content so WPP's channels feel current and connected to industry conversation.
• Channel monitoring & optimisation
• Deliver a daily social media monitoring roundup each morning - flagging issues, opportunities and fast‑turn responses.
• Spot trending topics and industry moments WPP can join to boost relevance and share of voice.
• Campaign execution
• Support and deliver multi‑channel content campaigns that span wpp.com and corporate social.
• Work with Corporate Affairs, Brand teams, and agencies to align content executions to priority initiatives and events.
• Amplify flagship moments - awards, thought leadership, creative showcases - ensuring maximum reach across channels.
• Audience engagement & trend spotting
• Monitor industry trends, news and competitor activity to identify moments for WPP to join relevant conversations.
• Engage with high‑value mentions, shares and tagged content to boost visibility and share of voice.
• Success measures
• Channels show sustained improvement in reach, engagement and follower growth.
• Referral traffic from social to wpp.com increases.
• Content cadence is consistent, timely and on‑brand.
• Data‑driven adjustments lead to measurable performance gains.
• WPP's work and thought leadership become more visible and shareable across key audiences.

Requirements

• Proven experience creating and publishing content for corporate or brand social channels.
• Strong editorial judgement - able to select and frame stories for maximum relevance.
• Skilled copywriter with an ability to edit and adapt tone for different audiences.
• Comfort with light‑touch video and photography capture for social formats.
• Experience using analytics tools (platform and third‑party) to inform decisions.
• Highly organised - able to manage multiple deliverables while maintaining quality.
• Collaborative - quick to build internal relationships to source information and secure approvals.
• You're open : We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.
• You're optimistic : We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.
• You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.
• What we'll give you:
• Passionate, i

Additional Information

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: The Content & Social Manager ensures WPP's most visible channels - wpp.com and our corporate social media platforms - are continuously populated with fresh, engaging and high‑quality content that elevates WPP's profile, inspires audiences and supports commercial priorities. Operating within an established brand and editorial strategy, the role is responsible for hands‑on content creation and publishing, while using data, audience insight and platform trends to refine and improve performance over time. This is a delivery‑focused role requiring both creative craft and strategic thinking - making smart, informed decisions about what we publish, when we publish it and how we maximise its impact.

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