Marketing Manager

Responsibilities

• Social Media, Website & Content Execution
• Manage day-to-day social media channels, including planning, posting, and optimization
• Create content from scratch, including:
• Short-form videos (basic filming, editing, captions)
• Static posts, stories, and campaign assets
• Hands-on execution is critical - this role requires personally creating and publishing content
• TikTok experience is a strong advantage, especially trend-based and short-form video content
• Manage and update the company website, ensuring content is current, accurate, and aligned with marketing priorities
• Coordinate with chefs and internal teams to capture content, product stories, and behind-the-scenes moments
• Track and review digital performance metrics (engagement, reach, traffic) and adjust content accordingly
• Product & Category Marketing
• Contribute and participates actively to assign category's planning sessions
• Plan and implement marketing activations to support category growth and commercial objectives
• Translate product features and culinary applications into clear, compelling marketing messages
• Work closely with chefs and culinary teams. Need to have flexibility, and strong communication skills
• Manage multiple campaigns and initiatives simultaneously, ensuring timely execution
• Review and analyse campaign effectiveness, using data and insights to improve future activities
• Key Skills & Competencies
• Highly hands-on, comfortable executing both with and without agency support as fits the requirement best.
• Strong multitasking and prioritisation skills.
• Analytical mindset with the ability to evaluate campaign performance.
• Creative, resourceful, and detail-oriented.
• Strong interpersonal skills, you will work with across a variety of teams including our chefs and cross-functional teams such as procurement and sales.

Requirements

• Proven marketing experience, preferably within the food, FMCG, or F&B industry
• Hands-on content creation experience is mandatory, including basic video production and editing
• Experience managing social media platforms and website content
• Comfortable working closely with chefs or culinary professionals
• Ability to balance creativity with execution and analysis
• Other than resume submission, please complete a simple questionaire at this link for us to know you better: https://forms.gle/s3FVL2cvnqrQRHs28
• Shortlisted candidates will be contacted in due course. Thank you for your understanding.
• Experience with TikTok or short-form video platforms
• E-commerce or online sales platform experience, including supporting campaigns or content for digital sales
• Experience supporting multiple brands or categories simultaneously

Additional Information

We are looking for a hands-on Marketing Manager who is comfortable executing from concept to delivery at scale in B2B channels. With responsibility for marketing some of the worlds most famous food brands to the foodservice and hospitality markets, this role is the champion of our content creation, digital channel management. You will also have responsibility for the product marketing for some of the key categories and brands. The ideal candidate enjoys doing the work personally, thrives in a fast-paced environment, and is confident working closely with chefs and internal stakeholders.

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