Head of Sales- Real Estate

About the role

As Head of Sales , you will build and lead a high-performing sales engine for Meraki Developers-driving unit sales, channel partner performance, pipeline quality, and predictable forecasting. You'll set the strategy, coach the team, tighten the process, and make sure every lead has a clear next step. This is not a "sit and supervise" role. This is hands-on leadership: targets, conversions, launches, brokers, CRM discipline, and deal closure. Key Responsibilities 1) Sales Strategy & Revenue Delivery Own and deliver sales targets across all projects (primary sales). Build quarterly and monthly sales plans: targets, product focus, pricing guidance, launch timeline alignment. Define go-to-market approach for each project (unit mix, buyer personas, channel split, campaign support needs). Drive structured sales cadence: daily leads review, weekly pipeline review, monthly forecast review. 2) Team Leadership & Performance Management Lead, coach, and develop the sales team: Managers, TLs, Consultants. Set clear KPIs: calls, follow-ups, meetings, site visits, offers, bookings, conversion rates. Conduct weekly 1:1s, role-plays, objection handling sessions, and deal clinics. Hire, onboard, and structure the team based on project pipeline and launch timelines. Set a performance culture: accountability, speed, and professionalism. 3) Channel Partners & Broker Network Build and manage broker relationships and channel partner strategy. Create broker performance plans: activation, incentives, training, and lead allocation rules. Run broker briefings and product trainings; ensure brokers sell the right inventory with correct messaging. Maintain broker compliance and documentation standards (KYC, approvals, commission rules). 4) Sales Operations, CRM & Pipeline Discipline Own CRM hygiene (e.g., Bitrix/Zoho/Salesforce-whatever Meraki uses). Implement clear definitions: MQL/SQL, pipeline stages, follow-up SLAs, lead scoring. Track pipeline health: source performance, lead aging, drop-off reasons, conversion by stage. Ensure every lead is logged, every interaction is captured, and every deal has documents ready. 5) Pricing, Offers, Negotiation & Closures Lead negotiations on key deals and support team on difficult closures. Coordinate pricing, offers, and approvals with senior management. Ensure booking-to-SPA/contract journey is smooth and fast (no deals lost due to delays). Manage reservation, booking, cancellation, and refund processes with tight controls. 6) Customer Experience & Handover Readiness Ensure buyers feel guided, not chased. Coordinate with customer support/CRM team for buyer communication, document collection, and updates. Partner with Operations/Project team for realistic delivery timelines and buyer expectations. 7) Reporting, Forecasting & Business Insights Provide accurate weekly/monthly forecast: bookings, revenue, cash collection outlook. Build dashboards for leadership: pipeline, performance, brokers, campaign ROI, conversion rates. Identify trends early (price resistance, unit preference shifts, competitor moves) and act fast. 8) Cross-Functional Collaboration Work with Marketing on lead quality, campaign conversion, and launch messaging. Work with Finance on payment plans, receivables risks, commission structures, and revenue reporting. Work with Legal/Admin on SPA readiness, buyer documentation, and compliance. Experience 10-15 years in real estate sales (Dubai strongly preferred). At least 5 years in a senior sales leadership role (Head/Director/GM Sales). Strong exposure to developer sales, off-plan launches, and broker-driven markets. Skills Proven sales target delivery with strong team leadership. Deep understanding of the Dubai broker ecosystem and channel partner operations. Strong negotiation and closing skills-can step into key deals. Highly process-driven: CRM discipline, pipeline visibility, forecasting accuracy. Strong communication and stakeholder management.

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