Sr. Category Manager, Beauty & Personal Care

About the role

Responsible for translating category growth strategies into actionable customer and channel plans. This role partners closely with retailer teams and cross-functional teams (Sales, Cat Strat, Shopper Marketing, CMI, CS&P) to deliver category growth, improve shopper experience, and drive mutual value creation. You will act as a category expert and strategic advisor to the customer, leveraging data, insights, and analytics to influence assortment, merchandising, pricing, and promotion decisions.

Responsibilities

• Category Strategy & Insights
• o Develop and execute category growth strategies at the customer level aligned to broader business objectives
• o Translate shopper, consumer, and marketplace insights into actionable recommendations
• o Identify whitespace opportunities and growth drivers across assortment, pricing, and shelf
• Customer Partnership
• o Build trusted advisor relationships with retailer buyers and merchandising teams
• o Lead category reviews and be a crucial contributor to line reviews and joint business planning (JBP) discussions
• o Deliver fact-based sell-in stories that influence retailer decisions
• o Contribute to retailer strategy to influence future 3-year growth spaces
• Assortment & Shelf (POG) Optimization
• o Lead planogram development and optimization using data and analytics tools
• o Advise on assortment, flow, shelving, and space allocation
• o Ensure alignment to category roles, shopper needs, retailer initiatives, and consumer research
• o Able to assist with POG versioning needs and onsite set room work for major and minor resets and cut ins as needed
• Performance Tracking & Reporting
• o Monitor category and brand performance using POS, panel, and shopper data
• o Identify risks and opportunities and build action plans to address gaps
• o Deliver regular and ad hoc reporting and insights to internal and external stakeholders
• Execution Excellence
• o Support execution of category initiatives through data and insights driven storytelling (resets, innovation launches, merchandising programs)
• o Maintain accuracy and integrity of category tools, data, and reporting systems
• o Drive continuous improvement in ways of working and tools
• Key Skills & Capabilities
• o Strong analytical and data interpretation skills (POS, panel, shopper data)
• o Ability to translate insights into compelling stories for customers
• o Strategic thinking with a strong understanding of category drivers
• o Effective stakeholder management and influencing skills
• o Strong communication and storytelling capabilities
• o High attention to detail with ability to manage multiple priorities
• Leadership Expectations
• o Demonstrates strong ownership of deliverables and results
• o Works independently while collaborating effectively across teams
• o Influences without direct authority
• o Shows curiosity, initiative, and continuous improvement mindset
• o Communicates clearly and confidently with internal and external stakeholders
• o Willingness and ability to travel as required for set room activity and as needed for retailer relationship management
• o Ability and eagerness to manage and coach employees
• Bonus: This position is bonus eligible.
• Long-Term Incentive (LTI): This position is LTI eligible.
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• Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
• For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal
• Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
• If you are an individual with a disability in need of assistance at any time during our recruitment pro

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