TikTok Shop - Brand Strategy Lead(E-commerce) - Thailand

Responsibilities

• TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
• Why Join Us
• Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
• Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
• To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
• At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
• Join us.
• Join us as we drive the future of e-commerce here at TikTok.
• Policy
• Craft new policy (such as JBP) to secure brands commitment on the platform and ensure healthy growth
• Manage Merchant Policy budget to be most effectively and efficiently use to grow platform's and brands' key metrics
• Brands Growth
• Oversee growth of TiktokShop Mall in terms of GMV, brand participation rate, and seller investments
• Identify path to successses for brands across all categories, including FMCG, Electronics, Lifestyle, and Fashion
• Identify bottleneck, support needed and craft strategy to increase control share of brands in TTS over other online and offline channels
• Stakeholder Management
• Work with Category Strategists, Account Managers, and Brands directly to ensure brands' growth once they start selling with Tiktokshop
• Work with TSP (Tiktok Shop Partner) to get brands through coldstart
• Work with TSP (Tiktok Shop Partner) to identify best practices in generating GMV at scale

Requirements

• Minimum Bachelor's Degree or above
• 5 years of experience in Ecommerce or Brands
• Fluent in English and Thai
• Logical, Data, and Analytical skill
• Stakeholder management skill
• Preferred: Experience in Brand Strategy role in Ecommerce company
• Experience in small team or medium management (2-5 people) with high caliber team members

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