(USA) Senior Manager, Creative- Business Affairs

Requirements

• 7+ years of experience in business affairs, legal, or compliance roles within the advertising and marketing industry with a proven track record of negotiating contracts and managing complex agreements
• Strong understanding of advertising laws, regulations, and industry standards.
• Excellent negotiation, communication, and problem-solving skills. Proficient in contract management and production budgeting software and tools.
• Experience with social networking, platform integrations, publishing platforms, broadcast, and new media
• Meticulous attention to detail in reviewing reports and contracts to ensure accuracy and compliance.
• Ability to think strategically and provide sound business advice while balancing creative needs
• Knowledge of digital marketing, media buying, and production processes
• Familiarity with AICP Guidelines and union and non-union work (SAG-AFTRA, AFM, IATSE), branded partnerships, interactive, and/or social landscapes
• Experience with emerging technologies and platforms such as augmented reality, virtual reality, gaming, Web3, AI, avatars, etc.
• Bachelor's degree or equivalent practical experience; JD preferred
• About Walmart Marketing
• Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Additional Information

Position Summary... As the Senior Manager, Creative Business Affairs, you will play a vital role in supporting WCS's business affairs team drive creative and brand success while safeguarding the interests of the enterprise. You will help develop processes, templates, and guidelines to enhance our creative and production operations. Leveraging your expertise in production and advertising, strong business acumen, and evolving understanding of Walmart's platforms and initiatives, you will contribute to a forward-thinking Business Affairs team that leads in production innovation. You will enhance our best-in-class offerings and manage risk within our production processes and guidelines. With an entrepreneurial spirit, you will tackle business and strategic challenges head-on. The ideal candidate will have a passion for and extensive experience in broadcast, livestreaming, activations, social media, digital content, creative production, marketing and advertising law, and entertainment development deals. You will have experience collaborating with advertising agencies, media companies, publishers, networks, and production houses, along with a solid understanding of content execution strategies. Additionally, you will be adept at navigating the complexities that generative AI tools introduce to the content creation landscape. With an eye for detail and an interest in pop culture, you will embrace the challenges that come with this dynamic role to help establish best practices, locate efficiencies, and optimize our investment in quality content creation. What you'll do... Collaborate closely with cross-functional teams including Finance, Procurement, Marketing Legal, Agency Relations, Media, Creative, and Marketing leads Analyze deal opportunities and formulate business strategies related to talent and production matters Monitor industry regulations and legal requirements relevant to advertising and marketing practices, advising the team on compliance matters Support music and intellectual property licensing workstreams, including ideation and negotiation. Draft and negotiate talent contracts based on Walmart-approved specifications and ensure all contractual obligations are met. Conduct production audits, enforce ongoing governance of production infrastructure, and provide insightful recommendations for production cost management Manage, maintain, and foster relationships with key agencies, representatives, and attorneys in the entertainment community Identify potential risks in marketing and advertising strategies, develop mitigation plans, and ensure adherence to internal policies and guidelines Advise and set operational standards and guidelines for AI tools in creative and production workstreams Manage urgent deadlines and a variety of complex projects while remaining solution-oriented and detail-focused Operate comfortably in a highly creative, flexible, and nimble environment Deliver timely, effective, and strategic business affairs advice that aligns with evolving legal and regulatory expectations Prepare and present regular reports to senior management regarding business affairs activities and compliance issues Collaborate with a team of business affairs professionals, fostering a culture of excellence and accountability

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