Content Strategist & Writer

About the role

As the Content Strategist, you are the editorial voice and narrative lead for Aiven. You create high-impact stories tailored to two distinct audiences: the Developer/Architect and the Senior Executive/CTO. You are responsible for the entire content lifecycle: from high-level strategy and mapping the buyer journey to hands-on finessing of technical copy. You will collaborate closely with domain experts (Engineers, Product Managers, DevRel) to translate complex infrastructure topics into compelling, authentic stories. We are looking for a modern storyteller who can leverage AI to scale production while ensuring our output remains deeply technical, authentic, human, and free of marketing fluff.

Responsibilities

• Persona-Driven Content Mapping: Own the matrix of "Who, What, and Where." You will define which topics, language, and medium (Blogs, Whitepapers, Videos, Code Snippets) are required to move a Developer through a trial and a CTO through an enterprise deal.
• Manage a high-velocity calendar that balances user content (how-to guides, performance benchmarks, API documentation) with executive content (ROI studies, POV topical pieces, industry thought leadership).
• Partner with Aiven's domain experts to extract their knowledge. You will take raw technical drafts and polish them into high-value assets, ensuring the language is sophisticated enough for an engineer but accessible enough for a busy leader.
• You will use LLMs to rapidly brainstorm angles, draft outlines, and transform a single technical interview into 10+ multi-channel assets, from a LinkedIn thread to an executive summary.
• Partner closely with the Product Marketing team to internalize core messaging frameworks and value propositions. You ensure that every piece of content is a consistent reflection of the Aiven brand and product strategy.
• Lead the transformation of raw customer case studies and success stories into multi-format assets. You will find the human and technical win in our customer data to create evidence-based content that builds trust with prospects.
• Ensure our content lives in the right format for the right persona and in a centralised place.
• Use data to identify where our persona coverage is thin. You will proactively commission or write content to fill gaps in the buyer journey that are stalling deals or trials.
• Ideal Candidate:
• 4+ years in content strategy or technical editing. Proven experience in B2B Infrastructure, Cloud, or Open-Source a major plus. You must be able to "talk shop" with engineers and product managers.
• Experience working with Product Marketing messaging frameworks to create cohesive, unified content journeys.
• You can clearly articulate the different motivations of a user vs. a buyer. You know that they care about different things and have different pain points.
• You have a natural ability to spot marketing fluff and replace it with technical substance and real-world evidence.
• You use AI tools as a force multiplier to scale content without sacrificing the soul of the technical narrative.
• You can manage internal stakeholders, freelance writers, and cross-functional deadlines with minimal supervision.
• You possess exceptional written and verbal skills. You are a people person who knows how to build rapport with busy engineers and Product Managers to extract deep technical insights and feed the content engine.
• You have elite organizational skills. You are comfortable managing a high-volume workload and a complex editorial calendar without letting the small details (or the deadlines) slip.
• Amazing! What's next:
• If you think Aiven is the place for you and that our Values align with yours, send us your resume and we'll get in touch!
• Global Benefits:
• Our global benefits are designed to help you thrive and grow, personally and professionally:
• Participate in Aiven's equity plan.
• Balance work and life with our hybrid work policy.
• Choose the equipment you need to set yourself up for success.
• Use your Professional Development Plan budget for learning opportunities.
• Receive holistic wellbeing support through our global Employee Assistance Program.
• Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
• Enjoy country-specific benefits for our global cast.
• How to Recognize and Avoid Employment Scams:
• Equal Opportunities:
• Aiven provides equal employment opportunities to all qualified employees and applicants for employment without regard to age, gender identity, national or ethnic

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