Senior Product Marketing Manager

Responsibilities

• Shape and Execute the Market Narrative
• Develop differentiated positioning and messaging that clearly communicates the value of Workiva's Sustainability Management solutions
• Shape how we engage sustainability, finance, risk, legal, and compliance buyers, translating complex regulatory, data, and reporting challenges into clear business value
• Translate platform capabilities, including AI-enabled innovation, into compelling narratives that resonate across campaigns, content, events, and sales conversations
• Bring Workiva's point of view on sustainability management, connected reporting, ESG data governance, and regulatory disclosure readiness to life across marketing channels
• Drive Cross-Functional Alignment
• Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement
• Lead cooperative efforts across Sales, Customer Success, Demand Generation, Content, and Field Marketing to deliver cohesive, high-impact campaigns and integrated GTM execution
• Foster alignment among internal stakeholders around launch priorities, buyer needs, competitive insights, and field feedback
• Drive Go-to-Market Excellence
• Lead go-to-market strategy and execution for assigned Sustainability Management capabilities, from market insight to launch planning to field enablement
• Develop launch materials, pitch narratives, objection handling, competitive positioning, and customer-facing messaging
• Enable Sales with tools, narratives, and insights that help accelerate pipeline, improve buyer engagement, and increase win rate
• Measure the effectiveness of go-to-market activities, using insights to optimize future launches, campaigns, and enablement
• Embed AI into the core of PMM to power our go-to-market engine: automating competitive research to identify market gaps, using generative models to pressure-test messaging against specific personas, and leveraging AI-driven insights to accelerate product discovery
• Be the Voice of the Market
• Bring customer, buyer, competitive, and regulatory insights into the business to inform messaging, product direction, and go-to-market strategy
• Navigate ambiguous market shifts, including evolving sustainability regulations, reporting frameworks, buyer expectations, AI, and competitive offerings to deliver clear business context to internal teams
• Partner with customer-facing teams to understand field feedback, evaluate buyer objections to identify customer needs and emerging market opportunities
• Translate market insight into actionable recommendations that strengthen Workiva's sustainability positioning and commercial execution

Requirements

• 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles
• Bachelor's Degree in marketing, business, communications, sustainability, or a related field
• Strategic Depth: Proven experience developing positioning, messaging, launch plans, sales enablement, and go-to-market programs for enterprise software solutions
• Sustainability Fluency: Experience with sustainability, ESG, climat

Additional Information

At Workiva, we're redefining how the world's leading organizations manage carbon accounting, sustainability data and reporting in an AI-driven era. We're looking for a Senior Product Marketing Manager to help shape and execute the go-to-market strategy for our Sustainability Management solutions-a strategic growth area for Workiva. As Senior Product Marketing Manager, Sustainability Management, you will sit at the center of product innovation, market strategy, and revenue enablement. You'll help define how we win: translating sustainability management capabilities into compelling market narratives, aligning cross-functional stakeholders across the business, and driving measurable impact through launches, campaigns, sales enablement, and market insights. This is an opportunity to influence a fast-evolving market at the intersection of sustainability, regulation, data, and AI. Join a forward-thinking team where 100% of marketing employees set annual AI goals and complete comprehensive AI training. As we transition to a fully AI-embedded organization, Workiva is investing in its marketers to be best-in-class AI practitioners. Why This Role Matters Market Relevance: Help shape how organizations modernize carbon accounting, sustainability management, and regulatory disclosure in a rapidly evolving regulatory and stakeholder environment Product Growth: Support go-to-market strategy for Workiva's Sustainability Management solutions, helping drive awareness, pipeline, adoption, and customer value Cross-Functional Influence: Partner closely with Product, Sales, Customer Success, Demand Generation, Content, and Field Marketing to align messaging, launches, and execution Execution Excellence: Lead high-priority launches, campaigns, enablement, and market insights that strengthen Workiva's sustainability position

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