E-Commerce Lead

Responsibilities

• Your main responsibilities:
• Product Exposure Analysis & Execution
• Publish inspiring content on .com and the app according to the QCP and in strict alignment with the Marketing calendar.
• Manage day-to-day execution of product exposure and optimize product ranking, including the implementation of deals and discount activities.
• Make ad-hoc adjustments to digital merchandising based on real-time data to secure optimal commercial performance.
• Use data‑driven insights to continuously optimize navigation, exposure tactics, deals, and ranking for ongoing commercial improvement.
• Optimize internal search functions (e.g., adding synonyms and improving search relevancy) to enhance the customer shopping experience.
• Collaboration & Alignment
• Partner closely with Commercial Leads to receive input on campaigns, activations, and product strategies, ensuring ranking aligns with the commercial plan per customer group.
• Collaborate with E-com Leads to integrate site plan actions, ensuring a seamless, consistent, and premium end-to-end digital journey across all customer groups.
• Work cross-functionally with E-com, Experience, and Customer Activation teams to align daily actions, share valuable customer insights, and strengthen overall digital performance.
• Act as a role model for company values , fostering a growth mindset and people engagement to contribute to H&M's business success.

Requirements

• We are looking for people with...
• Relevant education: Bachelor's degree in Business, Marketing, Economics, or a related field.
• 2+ years of e-commerce experience , preferably within the fashion retail industry.
• Proven track record of working with e-commerce platforms, content management systems, and analytical tools.
• Commercial & UX expertise: Strong knowledge of online merchandising, user experience (UX) principles, and site optimization.
• Analytical capabilities: Strong ability to translate digital data and customer behavior insights into actionable exposure tactics.
• And people who are...
• Deeply curious about fashion retail , digital innovations, and e-commerce trends.
• Excellent communicators , with the ability to collaborate effectively across multiple functions and stakeholders.
• Thriving in fast‑paced digital environments where agility, quick decision-making, and teamwork are essential.
• Highly organized , capable of balancing structured marketing calendars with ad-hoc commercial updates and adjustments.
• Focused on continuous growth and optimization , always seeking ways to improve the digital customer funnel and drive sales.
• True ambassadors of company culture , understanding that how goals are achieved is just as important as what is achieved.
• WHY YOU'LL LOVE WORKING HERE
• At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
• Staff discount card;
• Meal voucher;
• Transportation allowance;
• Life insurance;
• Dental insurance;
• Health insurance.
• JOIN US
• Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.
• Take the next step in your career together with us. The journey starts here.
• *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

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