Jr. Manager, Ecomm & Marketing - The Orchard

Responsibilities

• Store Merchandising & Operations
• Manage the Shopify store in partnership with Indie Merch, including the creation and maintenance of product pages, and diverse collections (genre, artist, editorial and event-specific) while optimizing product pages for SEO and conversion efficiency.
• Serve as the liaison with Indie Merch and the Shopify developer for triaging product issues (stock accuracy, variant errors) and tracking store improvement requests.
• Monitor daily eCommerce performance (sales, stock, conversion data) to flag issues and opportunities in real time.
• Editorial-to-Commerce Integration
• Ensure all editorial content (reviews, interviews, news) covering a band with merch includes a live store link.
• Collaborate with the editorial/content team to align content calendars with promotional calendars and product launches.
• Marketing & Audience Development
• Support the lead Editor and external ecommerce marketing partners in overseeing the comprehensive email strategy, encompassing both editorial-focused newsletters and sales-driven communications like product drops, cart recovery flows, and promotional campaigns for new arrivals.
• Grow our first-party email and fan data list through digital acquisition campaigns and on-site capture optimization.
• Track and report performance across all marketing channels with actionable learnings for editorial and commerce teams.
• Execute promotional activities, including seasonal sales, bundling strategies, and tracking ROI on content-driven marketing initiatives.
• Administrative/Partner Support: Support occasional outreach to advertising clients, produce campaign recap reports, and handle administrative tasks like invoicing, contractor payments, and creating supporting creative assets (e.g., collection banners, social imagery) using Photoshop.

Requirements

• 3+ years of hands-on eCommerce or retail merchandising experience, with direct Shopify store management.
• Experience coordinating with a merch fulfillment or distribution partner (e.g., Indie Merch, Printful).
• Strong analytical skills, comfortable with Google Analytics, Shopify analytics, and email reporting.
• Familiarity with Adobe Photoshop or comparable asset creation software.
• A genuine connection to metal music and culture is a significant advantage.
• What We Give You:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively di

Benefits

Additional Information

About The Orchard The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard's comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. We are seeking a proactive, highly organized Junior E-Commerce & Marketing Manager to serve as the central hub between our editorial content team and our online store. This role oversees the end-to-end e-commerce lifecycle, from managing Shopify store operations and product collections in coordination with external partners to bridging the gap between editorial content and commercial conversion. The manager will help support audience growth through data-led marketing strategies, email campaigns, and promotional execution, while providing critical administrative and creative support to ensure seamless partner relations and brand consistency.

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