Engagement Manager
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About Rohlik Group Rohlik Group is Europe's leading online grocery delivery service, bringing fresh food from local farmers and favorite brands straight to our customers' doors in under 3 hours. We are changing the food system to be more sustainable, healthier, and highly automated. Role Overview As Engagement Manager , you are the guardian of Rohlik's brand voice across Europe. Your mission is to scale our distinctive tone of voice across all markets while pioneering AI-driven content creation. We've built our own AI Copy Agent that powers a large part of our content. You will own, train, and continuously optimize this AI ecosystem. While you drive AI automation, your human creativity remains vital: you will personally craft the copy for our major, high-impact brand campaigns. Your Key Responsibilities AI Agent Ownership: Continuously train our AI Copy Agent. Refine prompts, workflows, and quality standards to ensure the AI genuinely sounds like Rohlik. Localization & Quality QA: Monitor and optimize AI copy across DE, AT, HU, RO, and CZ for cultural nuance and linguistic excellence. Campaign Copywriting: Personally write and refine copy for strategic brand campaigns and high-visibility storytelling. Brand Governance: Ensure all customer-facing copy (CRM, Paid Media, Product) aligns with global brand guidelines. Cross-Market Collaboration: Work closely with Group Brand, Performance Marketing, and local teams to align messaging and scale AI adoption. What We Look For Experience: 5+ years in copywriting, content, or brand roles. AI Savvy: A strong interest in prompt engineering and content automation, with experience scaling AI-assisted workflows. Editorial Judgment: Excellent attention to detail and the ability to maintain high editorial standards for AI-generated text. Mindset: Curious, analytical, and eager to challenge existing processes. Languages: Fluent in English and Czech ; other European languages (e.g., German) are a plus.
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