Content Marketing Specialist

Responsibilities

• Create and optimize landing pages focused on conversion and user experience
• Set up and run A/B tests to continuously improve content performance
• Develop engaging content for campaigns, partnerships, and lifecycle journeys
• Contribute to in-app content experiences to drive engagement and adoption
• Support SEO strategy by improving content relevance, structure, and visibility
• Translate campaign strategies into effective content concepts and formats for all channels (owned, social and more)
• Experiment with new content formats (e.g. interactive, modular, AI-driven content, or events)
• Collaborate with internal teams and agencies to deliver scalable content solutions

Requirements

• 2-4 years of experience in content marketing, digital marketing, or a related field
• Strong experience creating and optimizing landing pages, with hands-on A/B testing and performance optimization
• Solid understanding of SEO principles and content best practices, combined with experience in CMS and digital marketing platforms
• Data-driven mindset with a clear focus on measurable impact and continuous improvement
• Ability to combine creativity with performance-driven thinking to deliver engaging and effective content
• Strong stakeholder management and collaboration skills, with a proactive and ownership-driven mindset
• Structured approach to testing, learning, and scaling, with an interest in innovation (e.g. AI-driven content and automation)
• Important to have:
• Bachelor's or master's degree in (digital) marketing, business, communication or related fields
• Fluent in both English and Italian
• Contract offer:
• Working conditions : Permanent employment contract
• Working hours: Full time (37 hours per week)
• Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)
• Location : Milan
• Annual base salary starting from : Euro 40.000
• Variable remuneration : in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)
• The benefits of joining ING
• In addition to being a part of a great team, working in a fun and innovative environment, we offer:
• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environnent and Talent Program
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can't forget free water & coffee at the office!
• About ING
• Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people's potential. We don't judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
• Our Commitment
• Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
• Job Application Safety Reminder ⚠️
• We're seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:
• Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site

Benefits

Additional Information

As a content marketing specialist, you are responsible for creating and optimizing high-impact content that drives customer growth and engagement for Business Banking Italy. You develop and continuously improve landing pages, run A/B tests, and create compelling content for campaigns, partnerships, and always-on initiatives. You also contribute to engaging content experiences within our app, ensuring consistency across channels and touchpoints. You play a key role in strengthening content performance and ensuring content is both creative and conversion-driven. Working closely with data, media, SEO, UX, branding, CRO teams, and external partners, you deliver scalable, high-performing content.

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