Senior Marketing Specialist, enterprise SaaS

About the role

The Client is a reputable Healthtech firm. This role reports into the Head of Marketing and Communications. Job Responsibilities: Design and execute demand generation and account based marketing (ABM) strategies aligned to customer segmentation and transformation maturity Curate the regional demand generation and account-based marketing (ABM) strategy across operating markets, including Southeast Asia, Hong Kong, and India, ensuring alignment with the firm's growth priorities and market-entry strategies. Translate customer segmentation and transformation maturity frameworks into practical, well‑sequenced demand campaigns. Plan and manage multi‑channel engagement programmes for enterprise and public-sector buyers with long, complex sales cycles. Develop and maintain strong account-level understanding for priority enterprise and institutional accounts. Map ICP, key buying committee roles and stakeholder dynamics to support effective engagement sequencing. Assess account readiness and help determine the most appropriate solution entry point in partnership with sales. Support sales teams with account insights that improve the relevance and timing of initial conversations. Operate and continuously improve lead scoring and qualification processes aligned to customer archetypes and deal maturity. Ensure sales‑qualified opportunities are consistently supported with clear account context and engagement rationale. Work closely with sales counterparts to refine targeting, qualification quality and early-stage pipeline conversion. Apply agreed demand messaging and narratives focused on customer outcomes rather than product features. Collaborate with content marketing, product marketing and subject‑matter experts to support campaigns with relevant assets and insights. Track and report demand performance, including pipeline contribution, conversion rates and cost per qualified opportunity. Skills and requirements Minimum 6 years of experience in B2B demand generation and account-based marketing within health tech, insurtech or enterprise SaaS environments. Demonstrated success running ABM programmes for named enterprise accounts with long, multi-stakeholder sales cycles. Proven experience designing lead scoring, pipeline models and data-driven campaign decisioning. Ability to frame marketing messages around transformation outcomes. Familiarity with health insurance operations, public health systems or healthcare financing in Asia is a strong advantage. Reg. No. R2199597 BeathChapman Pte Ltd Licence no. 16S8112

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at BEATHCHAPMAN (PTE. LTD.)? Share your experience