Lead Data Analyst, Marketing

Requirements

• Expert SQL & Comfortable with Unstructured Complex Data : Extracts accurate insights from raw, unstructured data without relying on clean models
• Reporting Ownership & Data Literacy : Builds, standardizes, drives adoption, and leaves teams more data-literate
• Performance Marketing Optimization : Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
• Advanced LookML Development (or equivalent in Power BI / Tableau) : Architects complex models with full understanding of downstream impacts
• Curiosity & Business Depth : Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder
• YOUR ROLE
• Outcomes (Performance Expectations)
• 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals.
• 60 Days in: Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are. Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context.
• Competencies
• Analytical Rigor: Asks the hard questions and traces discrepancies to the source before drawing conclusions.
• Reporting Ownership: Engages stakeholders to understand how reporting is used before building, i.e. creates dashboards that are adopted, not just delivered.
• Business Acumen: Invests in understanding the business by asking the right questions before pulling the data.
• Communication: Asks enough upfront to make sure the answer lands with the right context for the right audience.
• Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with

Benefits

Additional Information

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz , All About Cookies , and OnlyInYourState . As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. BASE SALARY: $120,000 to $150,000 per year, paid semi-monthly

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