Senior Account Manager

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . WHO IS HUDSON ROUGE? Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP that works solely on luxury brands and is the exclusive agency of record for the Lincoln Motor Company business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices - New York, Detroit, Shanghai, Toronto, Mexico City - and we care for each other as much as we care for our clients. We are an agency that prides itself on creating irrational desire for luxury brands, and we look for uniquely talented people who are excited about doing their best work and want to grow with us. The Experiential Manager is a key member of the Experiential team, responsible for supporting the planning, execution, and wrap-up of impactful experiential marketing activations and partnerships for the Lincoln brand. This role will assist in bringing Lincoln's Experiential strategy to life through engaging and memorable experiences, working closely with the Associate Director and other team members to ensure seamless and successful program delivery. This position requires a detail-oriented, proactive, and highly organized individual with a passion for experiential marketing, a strong understanding of cultural trends, and the ability to contribute to the development of innovative concepts. The ideal candidate will excel at collaboration within a fully integrated team and possess a strong ability to manage multiple tasks in a fast-paced environment. The Experiential Manager will maintain, strengthen and grow relationships with clients through management of small to large projects, constant communication, and exceptional planning and organization.

Responsibilities

• Project Support: Assist the Associate Director and Account Supervisor in all phases of experiential projects, through initial concept development, execution and post-event reporting
• Planning & Logistics: Support the development of detailed project plans, timelines, and budgets. Assist with vendor sourcing, negotiation, and management
• Execution: Provide on-site support during experiential activations, ensuring smooth operations, managing logistics, and troubleshooting any issues that arise. On location, the Manager facilitates communication between the agency and our supplier
• Vendor Management: Assist in identifying, vetting, and managing vendors (e.g., production companies, staffing agencies, venues, caterers) to ensure high-quality execution within budget
• Budget Management: Track expenses, process invoices, and assist in budget reconciliation
• Creative Coordination: Collaborate with creative teams to ensure that experiential elements align with the overall brand strategy and creative vision
• Documentation: Maintain accurate call notes, status tracker updates, records of project plans, budgets, vendor contracts, and other relevant documentation
• Reporting: Assist in the preparation of post-event reports, including data collection, analysis, and presentation of key findings
• Vehicle Logistics: Assist in the coordination of vehicle procurement, transportation, and display for experiential activations
• Client Communication: Assist in preparing client-facing materials, such as call agendas, presentations, and status updates
• Research: Conduct research on industry trends, competitive activities, and potential partners and vendors as needed
• Team Collab

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