Regional Marketing Director Poultry

Responsibilities

• PRINCIPAL TASKS AND RESPONSIBILITIES
• The APSA Regional Marketing Director, Poultry is primarily responsible for:
• Support the implementation of global marketing plans, known as mPlans, across APSA to strengthen the strategic positioning of global brands.
• Coordinate and ensure successful APSA implementation of global deployment campaigns connected with launches of new products, key brands or integrated solutions.
• Provide regional input into the strategic direction of the Poultry portfolio for the next 5-10 years, reflecting APSA market dynamics, customer needs and competitive developments.
• Contribute to long-term strategic thinking on Poultry business offerings by our Animal Health division, including vaccines, devices, services and integrated customer solutions.
• Assist the Global Technical Marketing Directors in identifying and coordinating regional Life Cycle Management needs across APSA.
• Assist Global Marketing Directors in portfolio management across APSA Poultry portfolio assets, including gross margin optimization, supply improvements, rationalization and diversification.
• Identify regional marketing training needs and contribute to the development and deployment of relevant training programs.
• Foster regular and efficient communication and engagement with APSA commercial operations through regular country visits, business reviews and regional meetings.
• Cross-pollinate and scale best practices within APSA and contribute relevant regional learnings to the global Poultry community.
• Coordinate relevant APSA Poultry initiatives, including events, meetings and congresses, involving the Regional VP, country teams and support departments such as meetings, compliance and regulatory affairs, while managing the respective project budgets.
• Foster involvement, information flow and participation of APSA commercial operations in Global Poultry Business initiatives.
• Maintain regular feedback loops and clear communication with key stakeholders, including Global Marketing and Technical Directors, regional leadership and relevant support functions.
• WHAT YOU MUST HAVE
• Education:
• Post-Graduate degree
• Veterinary or relevant Poultry technical training
• Marketing degree is a plus
• Required Experience and Skills:
• 8+ years of relevant Poultry industry experience in APSA or another region, with a technical background related to Poultr

Benefits

Additional Information

Job Description Our Animal Health division is an innovative, global animal health company committed to advancing the science of healthier animals. Through its broad portfolio of veterinary medicines, vaccines, technology solutions and services, our Animal Health supports customers in preventing, treating and controlling disease across major farm and companion animal species. With a strong, science-based portfolio and global reach, our Animal Health division develops, manufactures and markets veterinary products and solutions in more than 140 countries, supported by a network of commercial teams, manufacturing sites and research and development facilities around the world. We are looking for candidates with a strong leadership presence and the ability to develop and maintain effective working relationships in an international, matrix environment. The successful candidate will work transparently and with a sense of urgency across countries, cultures and functions, bringing strong collaboration, business ownership and customer focus to the role. PURPOSE OF THE FUNCTION The APSA Regional Marketing Director, Poultry is part of the Global Marketing, Poultry and reports to the Global Marketing Lead, Poultry. This unit sets the strategic direction for the Poultry business worldwide and ensures alignment with this strategy across functions within the organization. The role is also responsible for regional deployment of global campaigns and projects across APSA, as well as maintaining strong engagement with regional key opinion leaders and priority customers. This position, APSA Regional Marketing Director , Poultry , shall be based within the APSA region.

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