Marketing Operations Manager

About the role

Seamless is looking for a Marketing Operations Manager . You'll own the systems and the data that the entire marketing engine runs on. Reporting to the Sr. Director of Demand Generation, you'll run our martech stack, lead and data flow, and, just as importantly, you'll be the person who makes our marketing data trustworthy: standardized, clean, governed, and ready to act on. This role is awesome because we generate hundreds of thousands of data points every day from our freemium funnel and right now that data lives in too many places, in too many formats. You'll fix that. You'll build the source-of-truth pipelines, naming conventions, and routing logic that let Paid, Lifecycle, AEO/GEO, and Analytics move fast without tripping over bad data. You'll partner closely with Sales Ops, RevOps, and Data Engineering to keep the whole system honest. If you love being the operator who turns chaos into clean, reliable infrastructure that everyone depends on, this is your seat.

Responsibilities

• Own the marketing operations function: martech stack administration, data flow, lead routing, campaign operations, and process
• Define and enforce data standards across the marketing org, including naming conventions, field definitions, taxonomies, and a single source of truth
• Build and maintain the data hygiene program: deduplication, normalization, enrichment, validation rules, and ongoing cleanup
• Own lead lifecycle operations: scoring, routing, deduplication, and SLA enforcement between Marketing and Sales
• Administer and integrate the martech stack (CRM, MAP/ESP, CDP, enrichment, and analytics tools); manage integrations, syncs, and contracts
• Partner with the Analytics & Insights Manager and Data Engineering on the marketing data model and event schema; you own the plumbing, they own the interpretation
• Standardize how every campaign, channel, and source is tagged so reporting is consistent and trustworthy end to end
• Build and document repeatable operational processes, playbooks, and QA checks so the team can scale without breaking
• Manage data governance and compliance (consent, suppression, CAN-SPAM/CASL/GDPR) and keep the system audit-ready
• Be the first responder for broken data, failed syncs, and routing issues; diagnose at the source and prevent recurrence
• Skillset
• Deep, hands-on marketing operations experience; you've owned a martech stack and the data that flows through it
• Strong data standardization instincts: you build naming conventions, taxonomies, and validation rules that actually get followed
• Proficiency administering at least one CRM (Salesforce, HubSpot) and one MAP/ESP/CDP (Marketo, HubSpot, Customer.io, Segment, or similar)
• Working SQL and strong spreadsheet skills; you can profile, clean, and reconcile data yourself without waiting on Engineering
• Experience designing lead scoring, routing, and Marketing-to-Sales handoff logic at high volume
• Comfortable with integrations, APIs, ETL/iPaaS tools (Zapier, Workato, Fivetran, or similar) and debugging data at the source
• A governance mindset: you care about consent, suppression, and compliance, and you keep systems audit-ready
• Excellent communication and documentation; you make the rules clear and get the rest of the org to adopt them
• Bias to ship: you'd rather get a clean, reliable process live this week than a perfect one next quarter
• Education and Requirements
• Bachelor's degree required; Marketing, Business, Information Systems, Analytics, or related field preferred
• 5+ years of marketing operations, revenue operations, or marketing data experience, including 2+ years in a B2B SaaS company with a freemium or product-led motion
• Demonstrated ownership of data standardization, hygiene, and martech administration at a company with high transaction volume and a short sales cycle
• Hands-on proficiency with at least one major CRM and one MAP/ESP/CDP required; SQL proficiency required
• Equivalent combination of education and high-volume B2B SaaS operations experience will be considered
• About Seamless
• Seamless has been delivering the world's best sales leads since 2015. Our product is the first real time, B2B search engine helping sales teams maximize revenue, increase sales, and easily acquire their total addressable market using artificial intelligence.
• We are an equal opportunity employer and value diversity

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