Sr. Manager, Growth Planning

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fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers. With over $3B in annual retail sales, fairlife's portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk ; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™ , a nutrition shake to support the journey to better health. A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation. To learn more about fairlife and its complete line of products, please visit fairlife.com . job purpose : The Senior Manager, Growth Planning is accountable for developing and continuously improving fairlife's near and mid-term unconstrained demand forecasting capability across a portfolio of fast‑growing brands. This role owns the creation of a single, trusted demand forecast, spanning baseline demand, incremental drivers, and scenario outputs and ensures it is accurately translated and delivered to Supply Chain Demand Planners for execution planning. Through rigorous trade‑off and scenario analysis, this roll partners cross‑functionally to pull forward and prioritize growth levers aligned with enterprise and brand priorities. Own unconstrained demand forecasting Develop and maintain unconstrained demand forecasts by brand, channel, and customer, incorporating baseline demand, incremental drivers, and key assumptions. Ensure forecasts are timely, transparent, and decision‑ready in a rapidly changing environment. Enable trade‑off and growth decisions Manage demand scenario and trade‑off analysis across growth levers (e.g., distribution, trade/promotion, elasticity, innovation, channel acceleration). Deliver actionable recommendations supporting revenue growth, portfolio planning, investment allocation, and channel strategy. Quantify financial and commercial implications to guide prioritization across brands, accounts, and channels. Lead cross‑functional alignment Act as the primary interface between Brand, Sales, Finance, and RGM for demand-related drivers, strategy and insights. Translate complex demand dynamics into concise executive‑level insights and summaries. Owns accuracy of demand forecast (by brand, customer, channel etc) and partners with the Supply Chain Demand Planners on inputs to the operational. Build demand team planning capability Establish strong forecasting standards and governance for commercial inputs (drivers, assumptions, and levers) Strengthen the demand teams' capability to create high‑quality inputs (promo calendars, pricing plans, distribution assumptions). Leverage existing systems for scenario modeling, driver-based forecasting, and business performance tracking. skills/qualifications required: Bachelor's degree required (Business, Analytics, or related field). Deep expertise in demand forecasting in a high-growth CPG (or similarly dynamic environment), including ownership of unconstrained demand and scenario forecasting. Demonstrated ability to operate in ambiguity and rapid change; proven track record building structure where it doesn't exist. Strong analytical rigor and attention to detail and ability to synthesize into executive-level insights and recommendations. Strong cross-functional leadership: ability to influence Sales, Marketing/Brand, Finance, and Supply Chain without direct authority. Experience with forecasting systems and advanced analytics (e.g., Anaplan or equivalent) High proficiency in Microsoft Office; advanced Excel required. how fairlife nourishes you: At fairlife, we believe in better - and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work. Comprehensive medical, dental, and vision coverage, effective day one! Supplemental health plans (hospital indemnity, accident, and critical illness insurance) Paid Time Off to recharge and support work-life balance Paid parental leave & adoption assistance (up to $10,000) Parental support & family care benefits, including childcare resources and lactation support 401(k) to support retirement planning with up to 9% in employer match Wellness reimbursement (up to $500 for qualified wellbeing expenses) Employee Assistance Program (EAP) for emotional wellbeing and work-life support Company-paid life insurance and short-term disability Employer HSA funding (for HDHP participants) Tuition reimbursement (up to $10,000) and student loan repayment ($200/month) Learning & development programs to unlock your full potential Rewards & recognition, matching gifts, free product, and Business Resource Groups fairlife's nour!sh program is designed to meet you where you are - supporting your individual wellbeing journey while enab

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