Senior Influencer Strategist

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Senior Influencer Strategist Company : VML Hybrid working : Working from home / Sea Containers office, London, SE1 At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. The Role: Senior Influencer Strategist We are seeking an experienced influencer strategist to develop, manage, and deliver best-in-class influencer and creator programmes for a leading brand. You'll be the go-to expert on all things influence from strategic creator selection and campaign ideation through to briefing, relationship management, and performance measurement. You'll understand the creator economy inside and out: who's rising, what's authentic, how platforms reward creator content, and how to build partnerships that genuinely resonate with audiences. You'll work closely with social strategists, content creators, and the wider agency team to ensure influencer activity is fully integrated into our social approach. If you're passionate about the power of creators, have built strong influencer campaigns for major brands, and love the intersection of culture, community, and commerce; we want to hear from you! The VML Social team is growing and this opportunity is primed for someone that's looking to deliver best in class influencer work, whilst learning and upskilling themselves with a team of specialists.

Responsibilities

• Influencer Strategy: Lead the development of influencer and creator strategies that align with brand objectives, social strategy, and audience behaviours. Identify the right creators, platforms, and formats to achieve campaign goals.
• Creator Identification & Vetting: Use tools, cultural knowledge, and audience data to identify, vet, and recommend creators (from macro influencers to niche micro-creators) ensuring brand safety, authenticity, and audience alignment.
• Campaign Management: Own the end-to-end delivery of influencer campaigns from briefing and contracting through to content review, approvals, go-live, and performance reporting. Set and manage expectations with both creators and clients.
• Relationship Building: Build and maintain strong relationships with creators, talent agencies, and platform partners. Cultivate a network that gives VML and its clients access to the best talent.
• Client Engagement: Present influencer strategies, creator recommendations, and campaign results to clients in a clear, compelling manner. Steer clients through the nuances of creator partnerships, managing expectations and challenging assumptions where needed.
• Performance & Insights: Measure and report on influencer campaign performance, surfacing insights that inform future strategy. Deve

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