eCommerce Storefront & Experience Strategy Lead
External
Zoro · Chicago, ILPrepare for this interview
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About the role
At Zoro, our competitive advantage is how we help customers discover what they need-and what they didn't know they needed. As the Storefront & Experience Strategy Lead, you will define and evolve how Zoro presents its assortment across key entry points, including the homepage, landing pages, and promotional storefronts. You'll own the strategy behind how we guide customers through curated experiences that balance relevance, seasonality, and business priorities. This role sits at the intersection of Merchandising, Marketing, and Product-ensuring that the storefront experience is both compelling and scalable, while reinforcing product discovery and conversion.
Responsibilities
- Define the strategy for Zoro's storefront experiences, including homepage, landing pages, cross-category and campaign-driven experiences
- Establish frameworks for how products and categories are surfaced based on customer context (e.g., seasonality, industry, behavior)
- Develop scalable approaches to storefront merchandising, including content prioritization, placement logic, and personalization strategies
- Partner closely with Marketing teams to translate campaigns and promotions into effective onsite experiences that drive engagement and conversion
- Collaborate with Product partners to evolve storefront capabilities (e.g., CMS, personalization tools, testing frameworks) and improve flexibility and speed of execution
- Define best practices for how storefront experiences connect to search, navigation, and category journeys to support end-to-end discovery
- Identify opportunities to improve storefront performance through better curation, relevance, and customer guidance
- Establish standards to ensure consistency and quality across storefront experiences while enabling targeted differentiation where needed
- Define success metrics (e.g., engagement, click-through rate, conversion, revenue per visit) and lead testing strategies to continuously optimize performance
- Use data, experimentation, and customer insights to refine storefront strategies and scale what works
- Partner with Category Experience and Global Experience Strategy teams to ensure alignment between storefront merchandising and broader discoverability systems
- What You Bring
- 5-8+ years of experience in ecommerce, digital merchandising, or onsite experience strategy
- Experience owning or contributing to homepage, landing page, or campaign merchandising strategies
- Strong understanding of how customers engage with curated experiences vs. search-driven journeys
- Ability to balance customer needs with business and promotional priorities
- Data-driven mindset with experience using performance metrics to inform decisions
- Experience working cross-functionally with Marketing, Product, and UX teams
- Strong communication and stakeholder management skills
- Familiarity with personalization and segmentation strategies is a plus
Benefits
Additional Information
Company Summary Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we're just getting started!
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