Front End Engineer / Front End Developer - Remote - India

About the role

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs. We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space. We operate 3 business segments: Corporate Secretary : Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations Accounting & Bookkeeping : Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service FinTech payments : Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore. We are looking for a Front End Engineer / Front End Developer that is excited about the below Mission and Outcomes. Mission: The Front End Engineer / Front End Developer will lead the development of Sleek's customer-facing digital experiences and growth-driven microsites. This role blends frontend engineering, performance optimization, and marketing automation - ensuring that Sleek's web properties are fast, discoverable, analytics-integrated, and optimized for conversion. You'll work closely with Product Design, Growth, and Marketing teams to build SEO-ready, CMS-integrated, and data-informed user interfaces that scale globally. Outcomes: 1. Launch High-Performance Frontend Experiences Deliver Sleek's MTD landing page and web app frontend, ensuring performance scores above 90 on Lighthouse (Core Web Vitals compliant). Develop responsive, accessible, and pixel-perfect UIs in React / Next.js / TailwindCSS aligned with Sleek's design system. Reduce initial page load time and optimize for SEO to improve discovery and user conversion 2. Build an SEO and Analytics-Ready Microsite Framework Develop a microsite framework for future product verticals with reusable layouts and modular content components. Implement schema markup, meta optimization, and structured data to strengthen search visibility. Enable the Growth team to launch microsites independently without dev dependencies. 3. Integrate CMS for Content Autonomy Connect a headless CMS (Sanity / Contentful / Strapi) to Sleek's marketing sites. Empower non-technical teams to update content, landing pages, and campaigns autonomously. Establish versioning, preview workflows, and rollbacks for content changes. 4. Implement Analytics, Tracking & A/B Testing Infrastructure Deploy and configure Google Tag Manager, GA4, and Mixpanel for complete event tracking. Implement A/B testing (Optimizely / VWO) to experiment with messaging, layout, and funnel optimizations. Deliver actionable analytics dashboards and ensure event accuracy across web properties. Automation Stack - Webhooks Bonus Competencies - Marketing Automation, CRO 5. Build a Second Marketing Site for a New Product Vertical Create and launch a secondary marketing site targeting Sleek's next business vertical (aligned with the new marketing initiative). Ensure brand consistency, SEO optimization, and analytics instrumentation. Achieve measurable conversion metrics tied to campaign performance. Must have requirements: Have a minimum of 4-6 years of total engineering experience, with 1-2 years specifically embedded within Marketing or Growth Engineering functions Strong frontend engineering mastery with React, Next.js, and TypeScript. Proven ability to navigate complex environments, with experience in Micro Front Ends (MFE) considered a significant advantage. Strong capability in SCSS for high-fidelity UI; bonus points for expertise in TailwindCSS or Chakra UI. Committed to code quality through rigorous unit testing using Jest. Deep experience in SEO and performance optimization, with a proven track record of maintaining Lighthouse scores of 90+. Strong integration capability with modern CMS platforms (Sanity, Contentful, or Strapi) and advanced analytics stacks, including Google Tag Manager and GA4. Proven cross-functional delivery of data-driven, SEO-friendly web applications, including the setup and execution of A/B testing frameworks. High ownership mindset with the ability to execute under ambiguity in a fast-pace

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