Senior Customer Audience Strategist

About the role

Legal Accelerator - Primary Focus Serve as the named CDP and audience intelligence contact for Legal Accelerator workstream leads, attending planning, strategy, and review meetings as the Marketing Analytics and CDP representative. Respond to programme data and audience questions outside formal ticketing workflows, giving plain-language assessments of what is feasible, what requires additional work, and what falls outside current CDP scope. CDP Advisory & Audience Strategy Act as subject matter expert on Legal Professionals data in Treasure Data: account and contact data, product entitlements, behavioural signals, consent flags, and suppression logic. Design audience frameworks across new logo, retention, cross-sell, and win-back use cases; advise on segmentation logic including RFM prioritisation, account scoring, and AI-assisted generation via Treasure Data Audience Agent. Guide the programme on audience sizing and reachability before campaigns are scoped, and validate AI-generated audiences before activation. Data Enrichment & New Opportunities Evaluate and recommend new data types to improve Legal Professionals targeting - including intent data ( 6Sense ), technology intelligence (HG Insights), firmographic enrichment, and product usage signals. Maintain a data opportunity register tracking evaluated sources, activation paths, and expected audience uplift; collaborate with Commercial Engineering and Master Data on pipeline feasibility. Stakeholder Representation & CDP Development Represent Marketing Analytics and CDP in Legal Accelerator steering groups and strategy sessions; provide written capability summaries for programme leadership and escalate cross-functional blockers with proposed resolutions. Stay current with Treasure Data AI Foundry and Audience Agent developments; identify platform capability gaps and share findings with the broader CDP team to lift practice across segments. About You Required 5+ years in marketing operations, martech, or a data-adjacent marketing role, with direct CDP or marketing data platform experience in a campaign or audience context. Strong command of B2B segmentation - account-based approaches, propensity frameworks, consent management - and a proven ability to advise senior non-technical stakeholders. Preferred Hands-on experience with Treasure Data, Eloqua, or Salesforce; working SQL knowledge; familiarity with intent data, HG Insights, or firmographic enrichment providers. Exposure to Legal Professionals, Tax, or enterprise software markets; understanding of GDPR, CASL, and CAN-SPAM in a B2B marketing context. #LI-TV1 New Position: This position is open due to an existing vacancy to support our evolving business needs. What's in it For You? Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-W

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Additional Information

Summary of the Role The Sr Customer Audience Strategist - Legal Professionals Accelerator is the primary interface between the Legal Accelerator programme and Thomson Reuters' Customer Data Platform. This is a strategic advisory role - not a production role - responsible for ensuring data and audience intelligence shape programme decisions from the outset, not after briefs are written.

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