Associate Manager, Customer Marketing

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SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers - such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future - for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story. - Responsible for the administrative and operational management of the Category Customer Marketing Team deployed for the Greater China Cluster - Partner with Marketing and Sales in the timely execution of category specific platform driven commercialization and Base/Expand initiatives - Jointly with the CM Manager, Marketing Director, Cluster GM, select & prioritize customer marketing initiatives to be deployed across cluster markets, based on local knowledge, and monitor consistency of local execution - Deliver efficiency through scale and harmonization of materials across cluster - Maintain responsibility for category execution in cluster lead market - Develop Cluster Customer Marketing Team in both skills and capabilities Essential Duties and Responsibilities主要工作职责: Shopper Adapt global brand stories and Big Ideas into high impact shopper campaigns with agency partners as part of MEDIA to SHELF Propose and conduct Category specific shopper studies, applicable preferably to the Cluster, and Country specific where appropriate, and cascade study synopsis, learnings, implications and action plans to address opportunities Develop instore and digital shopper toolkits for implementation, Communicate and align with Sales on execution scope and targets. (Channels, Store numbers, geographies, Resources, promotion budget) Consolidate execution progress and facilitate Management Committee reviews Sales and Operation (SOP) Attend Step 1 meetings to highlight special topics and align on growth drivers Accountable for special pack and promotional stock inventory offtake and resourcing Provides shipment analysis Bridge Step 1 output to Step 2 meetings Promotion & Activity Budget Management Efficient allocation of relevant promotion by activity and securing sales commitment for execution targets and scope Tracks sales execution for learning and agile adjustments Monitor pacing within budget Alert finance and Man Comm of misalignment MAPP (Merchandising Assortment Price Promotion) Gives sales operation picture of excellence in store Create standards of execution by channel and store segmentation Designs brand merchandising Determines Promotion Price thresholds New Product Development and Category specific projects Ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored Provides feedback, inputs to Platform as to what works best for the Cluster Channel and Customer Support Provide support to the Sales Team in the development and presentation of Joint Business Plan with major Global/Regional customers Develop plans designed to optimize roll-out of channel strategies across markets, and ensure excellent execution of all plans for designated channels aligned with Platform directions Processes Supports Marketing Director in key areas like selection of projects, initiatives, prioritization and allocation of resources (promotions, mix component of trade spend, etc.), across Cluster Members and Categories. Responsible for the development and securing sign-off of FOCO plans in line with Corplan Partner with Finance, M&C in the development of price increase recommendation in line with DPM and Pricing Strategy Administrative/Support Services/Capability Building Develops appropriate tracking process, and scorecards to monitor distribution performance, competitive activities, trade sales Supports Sales in developing action plans based on Advantage Survey results, and monitors execution Assess Customer Marketing training and skills needs; cascade and put in practice learnings Leads development of skills enhancement plans for entire cluster customer marketing team Required Skills / Experience / Competencies基本技能/经验/能力要求: Should have multi-functional experience in Customer Marketing, and either in Sales and/or Marketing, at least 3 years each in a Marketing & Commercialization and a Sales role Bachelor's degree and above Preferred Skills / Experience / Competencies优先技能/经验/能力: Knowledge of the Categories, pertinent Key Customers, and key Competitive set Strong management and leadership skills Proven track record of delivering objectives consistently Strategic mind set, understands the strategic & tactical nature of the business. Clear understanding of the different channel Go-To-Market principles/strategies, structures - SSS, Wholesale, Distributor, and Club. Understands SC Johnso

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