Director, Sales

Responsibilities

• Lead, inspire, and develop a team of hunter-oriented Account Executives focused on net-new customer acquisition
• Instill a strong prospecting culture with clear expectations around outbound activity, pipeline creation, and territory execution
• Coach sales teams through call reviews, deal strategy, and opportunity qualification to improve win rates
• Drive consistent sales execution through pipeline management, forecasting, and weekly performance reviews
• Build and scale onboarding and training programs that emphasize outbound selling, discovery, and value-based selling
• Partner cross-functionally with Sales, Marketing, and Leadership to hire, develop, and retain top-performing sales talent
• Contribute to the creation and execution of sales and marketing strategies that expand market presence
• Maintain deep knowledge of AWN products, value propositions, and competitive positioning to support effective selling
• What Success Looks Like in This Role
• A highly motivated, hunter-driven sales team consistently generating high-quality pipeline
• Strong net-new logo acquisition and sustained revenue growth
• A culture of ownership, resilience, and continuous improvement
• Sales professionals who grow and succeed under your leadership
• Key Competencies
• Strong leadership presence with the ability to motivate and hold teams accountable
• Proven success coaching outbound, new-business sales teams
• High emotional intelligence and adaptability in fast-paced environments
• Relentless drive for results balanced with a people-first leadership style

Requirements

• Bachelor's degree required
• Prior experience leading quota-carrying sales teams with a focus on new business acquisition
• 10+ years of B2B sales experience and leadership experience
• Technology sales background with significant inside sales experience
• Demonstrated success building and scaling hunter-led sales organizations
• Advanced experience with data-driven Salesforce management and opportunity methodologies
• Strong collaboration and team-building skills
• Experience in cloud technology, security, SaaS, or enterprise software strongly preferred

Benefits

Additional Information

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We're proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights . Our Aurora Platform also received CRN's Products of the Year award in the inaugural Security Operations Platform category. We proudly are a UK Great Place To Work multiple times - 2023, 2024, 2025. Join a company that's not only leading - but also shaping - the future of security operations. Our mission is simple: to end cyber risk. We're seeking a Director, Sales to lead the Nordic region and help us achieve this. Position Overview We are seeking a hands-on, people-first Director of Sales who excels at building and leading hunter-focused sales teams . This role is ideal for a sales leader who thrives on driving net-new business, coaching prospecting excellence, and creating a culture of accountability, urgency, and results. The Director of Sales will lead a team of quota-carrying Account Executives responsible for acquiring new customers, opening new markets, and fuelling revenue growth. Success in this role requires a strong balance of inspirational leadership, disciplined execution, and a deep understanding of outbound sales motions, having responsibility for the Nordic region, this role can be based in either Denmark, Sweden or Norway.

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