Senior Product Marketing Manager

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If you've been looking to join a fast-growing startup with a bold vision of a world where doing good is built into everything we do, then you've found the right place! Backed by General Catalyst, the same investors behind Stripe and Airbnb, we're one of Europe's fastest-growing SaaS companies - building the technology that enables global enterprises to give, volunteer, and fund with confidence. Our Mission Our mission at Goodstack is to revolutionize how the world does good 🌎. As a Series A social impact startup, we power global change through technology. We enable companies to seamlessly integrate positive impact into what they do through a unified platform while supporting nonprofits in gaining access to cutting-edge technology and finding new funding streams. Global brands, including Google, OpenAI, TikTok, LinkedIn, HSBC, Atlassian and Twilio - as well as thousands of nonprofits, including the Red Cross, Cancer Research, and Oxfam - use Goodstack to make a difference. In 2025 alone, we have facilitated $5 billion in donations to good causes. But this is just the beginning. We're building the world's leading platform that powers donations to nonprofits globally. To keep our momentum and deliver consistently high value to our partners, we need incredible people to help us on our journey - we need you 🫵 Join us as Senior Product Marketing Manager to own the story of how enterprise technology unlocks real-world good! We're looking for an exceptionally strategic, AI-native, and systems-thinking Senior Product Marketing Manager to own how Goodstack shows up in the market, across both the enterprise and nonprofit sides of the business. In this role, you'll shape and drive Goodstack's go-to-market narrative, from product storytelling and launches to campaigns, sales enablement, and customer proof points. You'll work across both our enterprise GTM motion and our nonprofit ecosystem, positioning different audiences with one mission. If you have a B2B SaaS or impact-tech background, love translating complex products into clear, compelling narratives, and want to work for a company making a hugely positive societal impact, this could be the perfect role for you! As Senior Product Marketing Manager, your mission will be to: Own day-to-day go-to-market messaging across products, launches, and campaigns, ensuring everything feels cohesive, modern, and outcome-oriented. Translate product innovation and customer use cases into compelling narratives across email, social, website, landing pages, and sales collateral. Drive end-to-end launch and campaign execution across multiple channels, moving quickly from idea to market. Partner cross-functionally with Product, Sales, Design, leadership, and external agencies to bring campaigns to life. Develop clear positioning and messaging frameworks across Goodstack's enterprise and nonprofit solutions. Create and evolve sales enablement materials, customer proof points, and use-case narratives. Shape Goodstack's nonprofit ecosystem positioning and community storytelling alongside the Product and Engineering teams. Leverage AI tools and workflows to increase speed, scale, quality, and campaign execution efficiency across the marketing function. After 6-9 months, success will look like: Goodstack's messaging is noticeably clearer, sharper, and more outcome-oriented, so customers quickly understand what we do and why it matters. Product launches and campaigns feel cohesive, differentiated, and move quickly from idea to execution. Sales teams are equipped with clear, compelling narratives and enablement materials that close deals. Marketing output and execution velocity have increased significantly through smart use of AI and scalable workflows. Goodstack's nonprofit ecosystem positioning is clearly articulated and resonates with the right audiences. This role is a perfect match for you if you have: 5-8 years in product marketing, go-to-market, content marketing, or strategic marketing roles, ideally in B2B SaaS, impact tech, or AI-native companies. Experience launching products or integrated campaigns at high velocity. Exceptional storytelling and messaging instincts; you can simplify complex products into clear, compelling customer value. A bias for execution: you own projects end-to-end, move fast across multiple workstreams, and sweat the details without losing sight of the bigger picture. Experience building and running integrated campaigns across email, social, web, and sales channels. Strong commercial instincts and the ability to think across both enterprise GTM and community/ecosystem narrative.s Deep fluency in AI tools and an AI-native way of working. You think in systems, move fast, and use AI as a force multiplier, not a nice-to-have. Bonus if you have: A track record of working closely with founders or executive teams in fast-moving environments. A point of view on category creation, thought leadership, and earned media, and how to build share of

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