Pipeline Marketing Specialist - EMEA

Responsibilities

• Demand Capture & Execution: Run integrated, multi-channel campaigns across paid media (LinkedIn, Google), email, content syndication, webinars, and events. Prioritize intent-triggered outbound and retargeting to activate accounts already in-market.
• ABM Campaign Management: Own day-to-day execution of Tier 2 and Tier 3 ABM programs. Monitor intent and buying signals to trigger coordinated sales and marketing plays.
• BDR & Sales Alignment: Serve as the daily bridge to the BDR team. Deliver real-time intent briefings, coordinate outreach timing, and track account follow-up rates.
• Data & Attribution Discipline: Maintain strict campaign instrumenting in Salesforce (UTMs, campaign statuses, and attribution tracking) to ensure flawless pipeline data.

Requirements

• Experience: 3+ years of B2B enterprise software or SaaS demand generation/ABM execution experience. (Experience in manufacturing, supply chain, or ERP software is a major plus) .
• Core Tech Stack: Hands-on proficiency with Salesforce and ABM platforms (e.g., 6sense, Demandbase, Terminus) is required.
• Note: While we use Marketo for automated workflows, deep or advanced Marketo expertise is managed by our central Marketing Operations team and is not a strict prerequisite for this role.
• Data-Driven Mindset: Strong instincts for data hygiene, target account tracking, and interpreting pipeline performance dashboards.
• AI Curiosity: Familiarity with leveraging AI tools for content drafting, personalization, or campaign optimization is highly valued.
• How Success is Measured
• This role is accountable to pipeline outcomes, not activity metrics. Primary KPIs include:
• Pipeline sourced from marketing programs (quarterly targets set with Pipeline Marketing Manager)
• Account engagement rates across Tier 2 and Tier 3 ABM programs
• Marketing database health: data accuracy, enrichment coverage, and contact-to-account match rates
• Campaign launch timeliness and attribution accuracy
• Education
• Bachelor's degree in Marketing, Business, Communications, or a related field. Equivalent hands-on experience considered.
• Why Join QAD
• Be part of a high-impact marketing team at a pivotal growth moment - with a newly launched product and a clear mandate to build a modern, pipeline-accountable marketing motion.
• Work in a role where your campaigns connect directly to revenue outcomes that leadership cares about - not a vanity metrics dashboard.
• Gain deep hands-on experience across ABM, demand generation, and marketing operations in the complex ERP and manufacturing software space.
• Collaborate closely with sales and BDR teams in a culture where marketing and revenue are genuinely aligned.
• Grow within a marketing organization that is actively evolving its GTM approach - with room to take on expanded scope as the function matures.
• #LI-Remote
• About QAD:
• QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars - Redzone (frontline empowerment),

Benefits

Additional Information

QAD is looking for a hands-on, execution-focused Pipeline Marketing Specialist to drive our EMEA account-based marketing (ABM) and revenue marketing programs. This role sits at the intersection of demand creation and demand capture, with a heavy immediate priority on demand capture to maximize current in-market intent. You won't be measured on superficial form fills or vanity MQL counts. You will be directly accountable to pipeline health, account activation, and sales alignment. Logistics & Location Location: Remote within Spain, with Barcelona designated as the strongly preferred hub. Candidates must reside in Spain, near a major hub airport, and with no need for sponsorship. Travel: Light to moderate (10-20%) for team summits, planning sessions, and field events.

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