Marketing Executive

About the role

We are looking for a Marketing Executive to support AKC's digital marketing, content creation, campaign coordination, and marketing operations. This role is suitable for candidates interested in media communication, digital marketing, content creation, and service marketing. You will gain practical experience in social media content, EDMs, design and video coordination, campaign tracking, website updates, lead generation support, event marketing, competitor research, and basic analytics reporting. By the end of this work-study programme, you will have hands-on experience creating digital content, supporting marketing campaigns, managing content updates, and understanding how digital marketing contributes to business outcomes. Roles and Responsibilities - Produce content marketing ideas for AKC's courses, services, campaigns, and brand activities - Develop social media content strategies for AKC's digital platforms - Create campaign advertisement assets for social media, EDMs, events, and digital platforms - Develop video marketing media content for campaign and brand use - Produce video content for multiple video platforms, including social media and digital channels - Gather research on target audiences and productor service analysis - Gather campaign goals and key performance indicators, including reach, engagement, leads, and conversions - Analyse campaign data and recommend improvements to optimise campaign performance

Requirements

• Nitec or Higher Nitec in Media Communication& Digital Marketing, Communication Design or related fields
• Strong interest in digital marketing, content creation, media, or communications
• Basic knowledge of graphic design, photography, video editing, animation, or digital marketing
• Comfortable using digital platforms and willing to learn new marketing tools
• Good communication skills and able to articulate ideas clearly
• Able to work well with team members and colleagues from different departments
• Creative, organised, and detail-oriented when handling content or campaign tasks
• Free from colour appreciation deficiency

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