Multi-Cultural Life Marketing

About the role

At Corebridge Financial, we believe action is everything. That's why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow. We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life: We are stronger as one: We collaborate across the enterprise, scale what works and act decisively for our customers and partners. We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders. We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future. We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work. Who You'll Work With We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives - for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming. Role Overview: Develop and implement marketing strategies aligned with overall business objectives and key growth opportunities. Responsible for supporting diverse distribution channels with large growth opportunities within multicultural groups that speak other languages. Focus on translations and targeted / tailored marketing materials & education to expand life channel growth (est $10M +). Accurately position, present & market products in additional languages such as Spanish, Mandarin, Indian, Korean, and Vietnamese ensuring regulatory compliance.

Responsibilities

• Strategic Marketing Leadership:
• Develop and implement channel-specific marketing strategies targeting multicultural markets aligned with overall business objectives.
• Coordinate cross-departmental teams and external third-party support to ensure alignment and execution of the marketing programs.
• Partner closely with Operations & Underwriting leadership to ensure marketing strategies, materials, and initiatives are aligned with operational capabilities and business priorities.
• Multicultural Marketing Strategy:
• Manage external third parties that provide certified translation services of marketing materials ensuring quality, compliance and the delivery of official certificates of translation.
• Collaborate with product, distribution, and compliance teams to ensure multicultural marketing programs align with regulatory standards and cultural sensitivities while effectively communicating product value and brand trust.
• Develop and implement multicultural marketing strategies that resonate with diverse consumer segments, ensuring relevance, accessibility, and inclusivity across relevant marketing materials.
• Create culturally relevant messaging and creative content for both financial professionals and consumers that address unique needs, values, and financial planning goals specific to each demographic.
• Distribution & Partner Engagement:
• Collaborate with internal distribution and product teams to activate growth strategies and strategic partnerships that support multicultural segments.
• Support relationship management with key accounts by developing tailored marketing resources and training programs.
• Campaign Development:
• Lead development of culturally resonant creative, messaging, and content that authentically connects with target audiences.
• Oversee the adaptation and localization of existing content to ensure cultural relevance and accuracy.
• Manage agency and vendor relationships, ensuring on-brand execution and measurable outcomes
• Operations & Underwriting Communications:
• Collaborate with Operations & Underwriting teams to develop timely and accurate marketing communications that support process changes and service enhancements.
• Deliver broad marketing strategy that incorporates operational & underwriting insights to drive greater advisor education.
• Analytics & Optimization:
• Measure campaign performance, track key KPIs (awareness, engagement, lead generation, policy growth), and optimize based on insights.
• Leverage data to tell a compelling story about the impact of multicultural marketing efforts.
• Required Skills & Qualifications:
• Strategic & Industry Expertise:
• Deep knowledge of life insurance products and evolving insurance landscape (7+ yrs preferred).
• Understanding of financial advisor behavior and the dynamics of multi-channel distribution, including IMO, BGA, MGA, and MLM channels.
• Proven abi

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