Paid Media Expert

Responsibilities

• Own full-funnel paid media strategy & commercial impact
• Define and scale the paid channel mix across search, social and programmatic, driving revenue growth and steering investments toward the highest business impact.
• Drive execution excellence across the full campaign lifecycle
• Ensure best-in-class setup, tracking, optimization and continuous performance improvement across audiences, creatives and bidding strategies.
• Lead and challenge agency performance with clear governance
• Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.
• Build a data-driven and AI-enabled performance engine
• Translate data into action, implement AI-driven workflows and automation, and optimize the balance between smart automation and manual control.
• Drive experimentation, innovation & new channel growth
• Lead structured testing and scale new and emerging channels, ensuring continuous innovation based on incremental value and future growth opportunities.

Requirements

• 2-5 years in paid media / performance marketing. Experience at a media agency is highly favored.
• Deep and hands-on experience with Paid channels such as; Google Ads, Social platforms, Display, Programmatic and Partnerships
• Strong analytical mindset with the ability to translate data into clear actions and improvements
• Affinity with automation and AI-driven optimization in marketing
• Up to date about the latest trends in media
• Entrepreneurial, pragmatic and decisive
• Comfortable operating in a corporate environment, while moving at startup speed
• A challenger mindset - you aim high, iterate fast, and remove blockers
• Important to have:
• Bachelor's or master's degree in (digital) marketing or related fields
• Fluently in both English and Italian
• Contract offer:
• Working conditions : Permanent employment contract
• Working hours: Full time (37 hours per week)
• Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)
• Location : Milan
• Annual base salary starting from : Euro 44.000
• Variable remuneration : in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)
• The benefits of joining ING
• In addition to being a part of a great team, working in a fun and innovative environment, we offer:
• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environnent and Talent Program
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can't forget free water & coffee at the office!
• About ING
• Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people's potential. We don't judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.
• Our Commitment
• Diversity is a fundamental element of our corporate cultu

Benefits

Additional Information

Job Description: At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line. This is a unique opportunity to drive Italy's digital sales growth and be part of the Growth & Digital Sales Team.

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