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Marketing Communications Specialist - Architectural Solutions

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Averydennison logoAverydennison · Oegstgeest, Netherlands
Full-timeOn-site1w ago
Email MarketingMentoringSEO
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About the role

At Avery Dennison Graphics Solutions EMENA, our Marketing Communications team brings brands, products, and ideas to life. We are a team of creative thinkers, storytellers, and digital experts shaping impactful campaigns across content, design, digital, PR, and events for the world of high-performance surface transformation. We are looking for a Marketing Communications Specialist to lead communication initiatives for our Architectural Solutions portfolio - a premium range of innovative interior and exterior films designed to transform walls, floors, glass, furniture, and building facades into inspiring, functional, and more sustainable spaces. In this role, you will bridge creative vision with practical application, developing compelling multi-channel campaigns that engage installers, architects, interior designers, specifiers, and design influencers. From product launches and inspirational case studies to digital campaigns and trade shows, you will manage the full life-cycle of marketing initiatives that position Avery Dennison as the partner of choice for architectural surface solutions. This is an exciting opportunity for a hands-on marketer with a strong eye for design, a passion for storytelling, and the ability to translate business goals into inspiring content and experiences that drive engagement and growth.

Responsibilities

  • This is a hybrid role based in Oegstgeest.
  • Lead the implementation of 360° communication plans for the Architectural segment, including product launches, digital campaigns, and trade shows.
  • Develop high-quality, visually-driven content such as case studies, sales collateral, and digital assets that highlight the aesthetic and functional value of our architectural films.
  • Act as the primary point of contact for architectural marketing initiatives, ensuring deliverables are on time, on budget, and aligned with brand standards.
  • Manage the segment's digital presence, including social media content, web updates, and email marketing, while utilizing SEO/SEA best practices to reach specifiers and designers.
  • Translate business goals into clear, inspiring briefings for our internal creative studio and external agencies.
  • A Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • Minimum 3-5 years of relevant experience in marketing communications, preferably within the building materials, interior design, or premium manufacturing industries.
  • Fluent proficiency in English (written and verbal).
  • Experience with digital marketing ecosystems, including email marketing tools, CMS, and social media management.

Benefits

Here's a glimpse of the great benefits you can expect:Health & Financial Benefits: We offer a gross benefit for the supplemental package of mandatory health insurance.Access to Lyra, our confidential Employee Assistance Program, for personal and professional support.We provide a free health check every 4 years, and free fruit on-site.Mandatory participation to the Avery Dennison Pension Fund, employer pays ⅔ of the premium.Holiday allowance and a year-end allowance.Time Off & Flexibility: Annual Leave: Starting at 24 days, increasing to 26 days after 4 years (pro-rated).Extra Days: 13 additional days per year (+4% ATV allowance, pro-rated) and a bridge day off. Benefit from birth/parental leave in accordance with Dutch labor law, with fully paid partner leave. We also offer flexible working hours and hybrid work options for most positions.Commuting & On-site Perks: Take advantage of free and enclosed parking in a well-located building, or opt for a commuting allowance/100% reimbursement for public transport.Professional Development: Invest in your growth with a €500 annual individual training budget, access to lots of internal training/mentoring programs and a budget for hardware when working from home.Why join Avery DennisonHealth insuranceVision insuranceFlexible scheduleParental leave

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