CRM Operations Associate

About the role

THE POSITION Our roster has an opening with your name on it FanDuel is looking for a CRM Operations Associate to help execute our CRM communication strategy and marketing initiatives. You will play a key role supporting FanDuel's customer engagement programs with increased ownership and strategic responsibility. You will gain deep exposure and work closely with product and engineering teams to drive communication optimization. This is an exciting opportunity to lead individual projects and help elevate revenue driving marketing initiatives at a premier gaming company. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Project Leadership & Ownership: Lead and manage individual CRM projects from conception to completion, taking full accountability for project deliverables, timelines, and outcomes. Partner with cross-functional stakeholders including product, engineering, and business teams to identify communication optimization opportunities and drive innovation initiatives that enhance communication strategies and effectiveness. Strategic Campaign Development: Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business priorities. Help define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals specific to players. Develop communication personalization at scale across all marketing campaigns by leveraging data and our marketing tech stack CRM Calendar Management: Support broader CRM calendar management and contribute to strategic planning and coordination of communications and campaigns. Contribute to planning and managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right time. Cultivate extensive knowledge of our segmentation strategy Process Innovation & Automation: Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns tailored to player behaviors. Develop communication personalization at scale across all marketing campaigns by leveraging data and our marketing tech stack. Conduct A/B testing to track business impacts, analyzing the data and extracting key insights Data Analysis & Optimization: Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new optimization opportunities to leadership. Cultivate extensive knowledge of segmentation strategy and player behavior patterns Quality Assurance & Testing: Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible. Conduct A/B testing to track business impacts, analyzing the data and extracting key insights. Systems Expertise: Become a systems expert, cultivating extensive knowledge of our marketing tech systems. Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle. THE STATS What we're looking for in our next teammate 1-3 years of experience in email and/or mobile marketing, with experience creating and managing gaming campaigns from start to finish. Bachelor's Degree preferred. Meticulous attention to detail, outstanding organizational skills, strong project management capabilities, and ability to multi-task and prioritize multiple initiatives simultaneously. Experience running and analyzing marketing campaigns, timelines and deployment in a robust gaming business environment. Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner with strategic thinking abilities. Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze, Xtremepush, and/or Movable Ink strongly preferred). Strong analytical skills using data to tackle gaming-specific problems and drive communication optimization initiatives. Strong understanding of HTML and CSS with advanced technical capabilities. Comfortable with querying and logic (SQL knowledge a plus) for data analysis. Knowledge of Photoshop preferred. Advanced understanding of marketing communications metrics and player engagement patterns. Has a positive attitude and loves opportunities to collaborate with others and drive innovation. Willing to work nontraditional hours, including weekends and evening shifts to support operations. ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Ca

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