Founding Marketing Lead

About the role

We're looking for a top-tier Founding Marketing Lead to join our team and work hand-in-hand with our founders. This is our first marketing hire. Your core responsibilities will be to: Define and execute Linkup's marketing strategy, from positioning to growth experiments Build and operate the systems powering our brand, community, and inbound pipeline Design multi-channel campaigns across content, social, events, and paid acquisition Turn technical capabilities into compelling stories that resonate with developers and enterprises Lead launches and PR initiatives for new products and partnerships Collaborate with product, GTM, and engineering to craft narratives around our AI-ready search infrastructure Measure, analyze, and iterate on campaigns to optimize awareness, engagement, and conversion

Requirements

• You're a great match if you:
• Are excited to help build Google for AI agents, and believe in Linkup's mission
• Have strong experience (3y+) in marketing for a technical product, ideally APIs, infrastructure, or AI
• Understand marketing funnels, growth channels, and brand positioning in technical markets
• Are an exceptional storyteller, both strategic and hands-on with content and distribution
• Enjoy turning complex technology into simple, inspiring messaging
• Are data-driven, analytical, and creative in equal measure
• Thrive in a fast-paced, high-ownership startup environment
• Example Projects
• Launch our "Web Retriever" category and drive awareness among AI developers
• Collaborate with our CEO and an agency to rebrand Linkup and redesign our website
• Design and execute campaigns around new Linkup endpoints and integrations
• Build our content engine, blog, newsletter, case studies, and founder thought leadership
• Run growth experiments across paid, social, and community channels
• Partner with ecosystems (Cloudflare, FriendliAI, Qdrant...) to co-market joint launches
• Create dashboards to track user acquisition, activation, and retention
• Details
• The ideal candidate will play a central role in our GTM team, partnering closely with the founders to spearhead groundbreaking products. Your expertise will shape the future of AI‑powered applications and bring our vision to life.
• We offer a flexible remote‑work policy- see the details here .
• Join us and leverage your expertise to push the boundaries of AI!
• About Linkup
• Our Vision
• We believe in a future of AI agents and the agentic web . These digital entities can create more value for humanity than we ever could alone, but they depend on the internet to operate, collaborate, take action, and gather information.
• AI agents need web search . To perform well, they require information that is current, reliable, and context‑specific-not the diffuse, steadily aging knowledge frozen at their last training cut‑off.
• Web 2.0 is sunsetting . The deck is being reshuffled, and the Bing‑Google search oligopoly is crumbling. Indexing ever more pages is no longer the goal; semantically organizing facts for AI systems is. In the coming agentic web, Google's ad‑driven model has no natural home.
• Humans search Google; AI searches Linkup.
• Our Mission
• Reality never stands still, and neither should intelligence. Linkup reconnects language models to a living stream of verified facts, ensuring AIs remain as current and insightful as the world they serve.
• Our mission is to deliver the world's freshest, most trusted knowledge to AIs.
• Our Culture
• Our culture is built on the following values:
• Mission . We believe we play a critical role in building the agentic web. We are 100% committed to our mission of bringing the reality of the world to AI agents.
• Speed . We build fast, we build to last. We get things done, well.
• Ownership . We empower every team member to take ownership of their projects, ensuring they see them through to successful completion.
• Teamwork . Our strength lies in our unity. We rely on one another and embrace our diversity as a core asset.
• Humility . We maintain low egos, showing respect for others and continuously learning from their insights and experiences.
• We expect all team member to take an active role in shaping our company culture.
• Our Team
• We are small technical team, working shoulder to shoulder to build the web of agents.
• A bit more about our 3 co-found

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