Regional Marketing Manager

Requirements

• Bachelor's degree or above in Business or Science or similar background
• 1-2+ years working experience of marketing/product management/regional marketing in MNC pharmaceutical/Biotech industry.
• Independent project management
• Analytical ability and skilled in relevant software
• Written and verbal communication skills both in Chinese and English.
• Outstanding communication and coordinating capability
• Self-confidence, self-driven, with positive attitude
• Job Level: Professional
• Why Biogen?

Additional Information

Regional Marketing Manager is responsible for North China region, located in Beijing who is responsible to d evelop and execute region-specific market strategies aligned with brand goals and budgets, deliver tailored activities and data-driven insights, and maintain key market expertise through regular engagement and tracking. Be responsible for executing central market tactics in regions aligned with AOPs (budget). Regional business strategy development and management: Working as a bridge to ensure central brand strategy fully implemented in regions. Create regional strategy to meet business needs. Design specific tactics on regional level Best case sharing Regional business management Regional business analysis: Work closely with central brand team and regional business managers to deliver product performance report by utilizing company's data source. Regional KMEs management: Routine visiting and insights collection of regional KME, provide the reports. Proactively build good collaborative relationship with KMEs and key brand advocators. Explore innovative solutions for the brand and feedback to brand team. Marketing supports to cross functional teams: Actively provide the supports to relevant function when needed.

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