Student Assistant, Media and Content Creation

Responsibilities

• With supervision and guidance from the Marketing and Communications team, the student assistant will:
• Develop and execute social media campaigns across platforms such as Facebook, LinkedIn, and Instagram, creating compelling graphics, editing photos, and writing engaging copy.
• Source user-generated content and adapt it for republication while monitoring relevant campus and media outlets for timely news.
• Manage the department's social media calendar, research and pitch content ideas, and maintain compliance with brand standards and social strategies.
• Analyze performance metrics to refine strategies and enhance engagement.
• Participate in team meetings and assist with various tasks as needed.

Requirements

• Currently enrolled in a relevant undergraduate program (e.g., Media Studies, Content Design, Marketing, Photography).
• Strong connection to UC Berkeley's culture and history, with a keen interest in fostering community ties through creative content.
• Proficiency in digital design tools like Canva, and experience with social media storytelling and marketing.
• Strong understanding of social media platforms (Instagram, Facebook, Twitter, TikTok) and analytics tools.
• Creative thinker with excellent communication and organizational skills.
• Flexibility to cover occasional evening or weekend events and multitask effectively under tight deadlines.
• Ability to work both independently and as part of a team.
• Must be able to pass a background check.

Benefits

Additional Information

The Cal Alumni Association (CAA) provides all Cal graduates with rewarding connections to the university, to fellow alums, and to current students. Founded by the original graduates of the University of California in 1872, the Cal Alumni Association today represents more than half a million alums living throughout the world. Our mission is to cultivate a lifelong relationship with our alma mater by connecting and inspiring alums, students, and the campus community through meaningful and inclusive opportunities. We foster a culture that celebrates diversity, creates a sense of belonging, and advances equity. Job Title: Student Assistant, Media and Content Creation Pay rate $19.36/hour, work-study required. Schedule 10-15 hours per week, flexible schedule, Monday-Friday between 8 a.m. and 5 p.m. PT, plus coverage of special events (may occur in evenings/on weekends). Start date ASAP. Location Hybrid schedule, splitting time working on-campus at Alumni House and working remotely. Remote work must be performed in California. Job Overview: Join our dynamic team at Cal Alumni Association -UC Berkeley (CAA) as a Student Assistant, where you'll contribute to social media content creation and management. This role is perfect for students passionate about digital media/marketing and looking to gain hands-on experience in a vibrant educational setting. This position reports to the Senior Director, Marketing and Communications, with a dotted line to the Content Marketing Associate.

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