Senior Executive, Brand & Digital Communications

Responsibilities

• Own social media execution and digital content delivery
• Develop and execute BCF's social media plans in line with campaign priorities, awareness goals and organisational needs.
• Own the day-to-day management of BCF's social media platforms, ensuring content is timely, relevant, accurate and aligned with BCF's voice.
• Maintain an integrated content calendar across key platforms, with clear timelines, owners and follow-through.
• Create, curate and adapt content including short-form videos, graphics, stories, captions, campaign assets and community-led content.
• Monitor platform performance, audience behaviour and engagement trends, and recommend practical actions to improve reach, engagement and conversion.
• Manage online community engagement in a timely, respectful and brand-safe manner.
• Use digital and AI tools responsibly to support content development, workflow efficiency and performance analysis.
• Support brand consistency and campaign execution
• Support the implementation of BCF's brand and communications strategy across digital, social, media and on-ground touchpoints.
• Plan and execute integrated advocacy, outreach, education and fundraising campaigns together with internal teams and external partners.
• Translate organisational priorities into campaign messages, creative briefs, content plans and communications materials that are clear, engaging and audience-appropriate.
• Ensure all communications adhere to BCF's brand guidelines, tone of voice and visual identity.
• Coordinate with designers, agencies, vendors and production partners to ensure work is delivered on time, on brief and to a strong standard.
• Support campaign reporting by consolidating results, documenting learnings and recommending improvements for future activations.
• Coordinate stakeholders and support "One BCF" delivery
• Coordinate with corporate partners, healthcare institutions, community organisations, media partners, influencers and content collaborators to support BCF's outreach and advocacy efforts.
• Work closely with fundraising, programmes and operations teams to align communications with organisational priorities and avoid fragmented messaging.
• Support partnership activations, outreach initiatives, joint campaigns and awareness events.
• Prepare decks, briefing notes, communication materials and structured updates for partners, sponsors and management when needed.
• Communicate changes, dependencies and risks early, and help close loops with clear next steps and owners.
• Improve workflows, reporting and digital ways of working
• Track campaign, content and platform performance using dashboards, reports and agreed metrics.
• Keep a clear and reliable record of content plans, approvals, assets, versions and reporting data.
• Identify opportunities to improve workflows, content production and reporting systems through better use of tools, templates, AI and automation.
• Use AI tools to support research, ideation, content drafting, adaptation, repurposing, transcription, summarisation and reporting, while applying strong human judgement and editorial oversight.
• Pilot practical new formats, tools or channel approaches, evaluate what works, and recommend what to keep, improve or stop.
• Stay current with developments in digital marketing, social media, AI-enabled content tools and audience behaviour, and turn that learning into useful action for BCF.
• Support public education and outreach where needed
• Support breast cancer awareness and education efforts through campaign content, outreach materials and audience-friendly communications.
• Be open to supporting or delivering awareness talks and outreach sessions for corporate or community audiences where needed.
• Ensure communications on breast cancer and survivorship-related topics are handled with care, accuracy and sensitivity.
• What

Additional Information

Breast Cancer Foundation (BCF) If you know how to turn ideas into attention, content into community, and campaigns into real-world action - without sounding like every other brand on the internet - we should talk. At BCF, communications is not just about posting content. Itis about building public understanding, strengthening health literacy, supporting advocacy, and helping more people engage with a mission that matters: advocating early detection and supporting the breast cancer community in Singapore. We are looking for a Senior Executive, Brand & Digital Communications to strengthen BCF's social media presence, brand consistency and campaign execution across digital and on-ground touchpoints. This role is for someone who is creative, organised, digitally sharp and strong in follow-through - someone who can own deliverables end-to-end within scope, communicate early, work collaboratively, and improve what they touch. You will be part of the Advocacy & Communications team and work closely with colleagues across fundraising, programmes and operations to help BCF show up consistently, credibly and engagingly.

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