Academic Account Representative (Altium)

About the role

We are seeking a strategic Academic Account Representative to spearhead the adoption of Altium's SaaS-based solutions (e.g., Altium Designer, Altium 365) across China's education sector. This role is critical in positioning Altium as the premier platform for electronics design education, achieving near-term revenue targets while establishing long-term institutional partnerships. You will bridge technology and academia, driving integrations with universities, vocational schools, and ed-tech platforms to embed Altium's cloud tools into curricula and research ecosystems. And also need to support Altium ecosystem development in China and relationship creation with ecosystem partners

Responsibilities

• Academic Market Penetration & Revenue Growth
• Develop and execute a sector-specific GTM strategy for China's education market, focusing on SaaS adoption (institutional subscriptions, lab partnerships, student subscriptions).
• Achieve annual sales targets by engaging key academic accounts (top engineering schools, vocational institutes) and add-value partners.
• Support universities and institutions for Altium ecosystem cooperation and deployment
• Curriculum Integration & Ecosystem Development
• Co-design tailored training programs (workshops, certifications) to accelerate faculty/student proficiency in Altium's cloud tools, addressing industry skill gaps.
• Partner with MOE-affiliated bodies and industry alliances to embed Altium into national education standards and competitions.
• Pilot innovative adoption models, such as cloud-based collaborative labs, to demonstrate scalable use cases.
• Relationship creation with China ecosystem partners for Altium's product and technology.
• Cross-Functional Collaboration
• Work with Product Teams to localize SaaS features (e.g., Chinese-language support, integration with domestic ed-tech platforms).
• Provide market intelligence on China's education trends (e.g., hybrid learning demand) to inform global product roadmaps.
• Collaborate with Marketing to produce thought leadership content (case studies, white papers) showcasing Altium's impact on employability.
• Performance Metrics
• Short-term: Track SaaS adoption rates, education account revenue, and pipeline growth.
• Long-term: Measure institutional renewal rates, certification volumes, and academic mindshare.
• Experience: 5+ years in academic technology sales, SaaS commercialisation, or PCB EDA technical support/training, preferably in engineering/STEM fields, or ecosystem marketing

Requirements

• Strategic Selling: Ability to translate technical features into educational value.
• Content creation: Ability to utilize global and local SaaS product resources to create education-related content and meet the requirements of Chinese stakeholders
• Data Fluency: Proficiency in analysing adoption metrics to refine strategies, Strong report preparation skills.
• Language: Fluent in English and Mandarin (essential for global and local collaboration).
• Mindset: Entrepreneurial, adaptable, and passionate about Altium education-industry alignment.
• At Renesas, you can:
• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.
• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people's lives easier, safe and secure.
• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.
• Are you ready to own your success and make your mark?
• Join Renesas. Let's Shape the Future together.

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