Executive, Strategy

About the role

This role will suit candidates who are creative thinkers, possess strong writing skills, and have the ability to visualise and clearly communicate ideas. It is ideal for those with a genuine interest in beauty, and who are highly engaged with the world of social media and influencers.

Responsibilities

• Developing influencer and social media strategies for our beauty clients
• Researching and applying insights, data and statistics to support creative concepts and strategic recommendations
• Brainstorming creative ideas for influencer & social media campaign activations
• Writing pitch-winning presentations, both collaboratively and independently
• Attending and contributing to internal strategy briefings and brainstorming sessions
• Participating in client meetings and pitches
• Reviewing presentations and proposals in detail to identify and correct grammatical, factual, and design errors.
• Staying informed on the latest developments in social media, including emerging trends, key influencers, platform updates and the wider creative advertising landscape.
• Role Requirements:
• Strong interest and knowledge of the influencer space, including emerging trends, niche communities, and key players across social platforms
• Awareness of how brands engage with audiences through influencer marketing and content strategies
• Deep understanding of social media platforms (e.g., Instagram, TikTok, YouTube) and their role in influencer marketing.
• Knowledge of content formats, platform algorithms, and best practices for engaging beauty audiences
• Strong written and verbal communication skills
• Ability to communicate and present ideas clearly to clients and other stakeholders
• An eye for design, or some previous design experience, is beneficial.
• Any previous experience in a client-facing role is advantageous but not essential.
• Generally tech-savvy (Mac OS).
• Proficient in PowerPoint / Google Slides (essential).
• Basic experience with Adobe Photoshop (advantageous).
• Basic proficiency in Excel / Google Sheets (advantageous).
• Life at WPP Media & Benefits
• P

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . This role is within The Goat Agency , a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

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