(Senior) International Product Manager

Requirements

• Advanced degree (PhD, MSc, MBA, or equivalent preferred)
• Several years of experience in pharmaceutical, biotech, FMCG, or health & wellness industries
• Proven track record in HCP strategic marketing (primary care focus), global/regional product launches, and experience in the obesity or CRM space
• Additional expertise in consumer marketing and/or US commercialization or launch experience (strong plus)
• Excellent strategic thinking, analytical skills, and ability to translate customer insights into impactful strategies
• Entrepreneurial mindset with strong cross-functional leadership and stakeholder management skills in dynamic environments
• Additional requirements for the Senior role:
• Long term experience in marketing, including several years in customer experience management and/or digital marketing, with OPU/Regional marketing exposure.
• Advanced functional knowledge across all areas of corporate marketing.
• Proven ability to implement novel marketing tactics, particularly leveraging digital channels to optimize customer experience.
• As part of our commitment to transparency and fairness, salary information will be shared during the recruitment process. We also offer a comprehensive benefits and wellbeing package.
• Applications from persons with severe disabilities are warmly welcomed. In cases of equal qualifications, such applicants will be given preferential consideration in the selection process.
• Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in a

Additional Information

OUR COMPANY At Boehringer Ingelheim we develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company, we focus on long-term performance. We believe that, if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve; after all, we started with just 28 people. Now, we are powered by 50,000 employees globally who nurture a diverse, collaborative and inclusive culture. The Position Are you ready to shape the future of obesity care in a marketplace that is evolving faster than ever? With over 650 million adults worldwide living with obesity, there is an urgent need for solutions that both resonate with consumers and enable healthcare professionals (HCPs) to deliver better outcomes. At Boehringer Ingelheim, we are leading this transformation with a first‑in‑class obesity triple agonist innovative therapy designed to empower people with obesity to live healthier lives. The obesity landscape is dynamic, shaped by scientific innovation, increasing consumer awareness, and the need for holistic, patient-centered care. Success in this space requires a seamless integration of HCP engagement and consumer marketing excellence. We are seeking a (Senior) International Product Manager who can combine provider-centric strategy with consumer-first thinking, bringing expertise in HCP marketing, consumer engagement, omnichannel strategy, and data-driven brand building. Tasks & responsibilities * Contribute to the global development, launch, and commercialization strategy, ensuring HCP relevance and consumer/patient-centricity across pre-launch and launch phases. * Shape global product launch strategy and execution by focusing on market dynamics and patient needs. * Define and evolve the 'where to play' and 'how to win' hypotheses, positioning, and global campaign platforms. * Translate HCP and consumer insights into differentiated brand positioning, impactful messaging, and creative campaigns. * Collaborate with cross-functional teams (e.g., Medical Affairs, Market Access, Regulatory, HEOR) and regional/local teams to ensure strategic alignment and execution. * Leverage behavioral science, digital platforms, and emerging engagement models (e.g., telehealth, e-commerce) to drive innovation in omnichannel engagement. Additional tasks for the Senior role: * Lead innovative omni-channel strategies using behavioral insights, engagement patterns, and advanced data to optimize the marketing funnel. * Drive the development and implementation of Global IBP, aligning budgets with ROI forecasts and optimizing programs at corporate and local levels. * Coordinate internal teams, agencies, and partnerships to enhance strategies, adopt novel media solutions, and deliver connected customer experiences. * Guide operational metrics and planning processes, leveraging data to optimize marketing effectiveness and execution. * Ensure compliance by developing programs aligned with BI policies and global regulations, while partnering with MLR to evolve tactics and strategies. * Spearhead market analysis and pilot innovative approaches to capture insights, sharing learnings with OPUs to improve local execution.

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