Qualitative Researcher - Brand Solutions Section 1, Data Solutions Department(A&M)

About the role

Job Description: Business Overview Rakuten's Ad & Media Company offers a wide range of advertising and marketing services, including digital advertising, research, and influencer businesses. The strength of our company is that we can provide solutions from planning marketing strategies to execution, effect measurement, and data analysis. Department Overview As people's lifestyles and values continue to diversify, marketing research challenges are becoming increasingly sophisticated and complex. Rakuten Insight is a marketing research company that combines the rich data assets of the Rakuten Group with diverse research methodologies to generate insights and support business decision-making for clients' marketing challenges. To respond to these changes, we leverage over 100 million data points connected through Rakuten's common ID, integrating both quantitative and qualitative approaches to deepen customer understanding and deliver value across the entire marketing process. In December 2024, Rakuten Insight, Inc., Rakuten Insight Global, Inc. and the Rakuten Super Mini-Job business were integrated through organizational restructuring, establishing a stronger foundation for data utilization and synergy creation. Under this structure, we are accelerating the use of AI technologies to enhance automation and sophistication in data analysis, enable real-time insights, and improve the quality of decision-making support-ultimately driving new value creation and innovation in our clients' marketing activities. Position: Why We Hire The Integrated Solutions Group is a specialized organization responsible for qualitative research, as well as consumer understanding methodologies such as HUT and CLT. The team delivers insights and supports decision-making to address clients' marketing challenges. We are currently seeking a team member who will take a leading role in qualitative research. In recent years, the marketing landscape has undergone significant changes. In addition to traditional quantitative data, the use of big data and AI-driven research and analysis has been rapidly expanding. At the same time, there is a growing need to understand consumer context and uncover deep insights that cannot be captured through data alone. As a result, the value of qualitative research is becoming increasingly important, with a stronger demand for authentic consumer voices. In response to these trends, the Integrated Solutions Group is strengthening its organization and expanding its team to deliver high-quality and timely qualitative research solutions. In this role, you will not be limited to operational tasks. Instead, you will lead projects end-to-end-from problem definition and research design to fieldwork, analysis, and recommendations-while proactively driving initiatives and collaborating with stakeholders. Attractions 1. Attractiveness of the Business and Organizational Phase - Participate in a transformative period where qualitative research evolves from "research" to "a weapon that drives decision-making." - Integrated research design is possible by combining Rakuten Insight's diverse products, including quantitative research, HUT, CLT, and AI. - As a member of an organization aiming to create new value, you can experience business growth firsthand and take on challenges. 2. Attractiveness of Autonomy and Organizational Culture - Instead of "completing assigned research," you can grasp the essence of the client's challenges and design the research yourself. - You have the autonomy to propose and execute with a high degree of freedom, starting from "how can I contribute to decision-making?" - You can proactively drive projects in a flat communication environment, regardless of age or role. 3. Career Steps (Skills and Career Paths Acquired) - End-to-end skills from qualitative research design and moderation to analysis and proposal. - Consulting ability to delve deeply into clients' business challenges and guide them to solutions. - Diverse career paths as a research specialist, team leader, or marketing professional. 4. Differentiation from Competitors (Attractiveness of this Business x Rakuten Group Resources) - Leveraging Rakuten Group's vast data assets and AI platform, we can design solutions that integrate qualitative, quantitative, and big data. - Deeply involved from the upstream stages of decision-making, allowing you to tackle more fundamental business challenges. - Backed by overwhelming user touchpoints and data volume, we can improve the accuracy of market forecasting and insight extraction. Position Details You will be responsible for the entire process for clients across various industries, from initial problem assessments to the design, implementation, analysis, and interpretation of qualitative research. Specifically, this will primarily involve in-depth interviews (IDI) and focus group interviews (FGI), but you will also utilize a variety of research methodologies, including quantitative rese

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