Trade Planning Manager
External
Oceanspray · Lakeville, MAPrepare for this interview
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Responsibilities
- Serve as the primary business partner for key accounts or channels, supporting annual planning, risk/opportunity assessment, and joint business plan development.
- Identify and implement levers to improve trade efficiencies and incremental ROI across channels and customers.
- Lead company-wide sales execution cadences, including forecasting, month-end close, slotting reviews, and quarterly business reviews.
- Conduct account-level ROI and post-promotion analysis to inform future strategies.
- Collaborate with Sales on JBP negotiation scenario planning and incremental opportunity processes.
- Review and validate Sales trade plans, ensuring accuracy in cases, revenue, and trade spend.
- Provide inputs for financial forecasts, accruals, and sales targets; validate P&L impacts and trade spend visibility.
- Execute marketing and RGM strategies, incorporating consumption data and elasticity insights.
- Drive continuous improvement of trade management systems and reporting tools; troubleshoot system issues and ensure master data compliance.
Requirements
- Deep understanding of trade strategies within US Food & Beverage CPG, including slotting, promotional planning, and retailer execution requirements.
- Robust knowledge of the Foodservice (aka Away From Home) industry with experience working with GPO's, distributors, national accounts, and local operators.
- Develop , maintain, and support the execution of clear trade guidelines, ensuring full channel alignment and appropriate customer allowances.
- Strong financial analytics skills with the ability to interpret P&Ls, validate accruals, and assess incremental opportunities.
- Proficiency in syndicated and POS data (e.g., Circana) and ability to translate insights into actionable recommendations.
- Skilled in negotiation, influence, and relationship management with cross-functional teams.
- Advanced proficiency in MS Office (Excel, PowerPoint), Power BI, and trade management systems (e.g., Blacksmith).
- Familiarity with SAP, Post Event Trade Tools, and master data compliance.
- Excellent communication skills; capable of leading meetings and managing discussions with senior stakeholders.
- Ability to embrace data-driven decision-making and provide objective recommendations.
- Education:
- Bachelor's or University Degree (Required)
- Work Experience:
- At least 5 Years of Experience
- Annual Salary:
- $105,800 - $145,420
Benefits
Additional Information
Ocean Spray is hiring for a(n) Trade Planning Manager! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since. The Manager of Trade Planning plays a critical role in driving trade strategy and execution across the organization. This position partners closely with Sales, Finance, Demand Planning, Marketing, Revenue Growth Management (RGM), Advanced Analytics, and Technology teams to optimize trade spend, improve ROI, and ensure alignment with company objectives. The role requires strong analytical capabilities, financial acumen, and relationship-building skills to influence decisions and deliver results in a dynamic US Food & Beverage CPG environment. Strong preference for experience in both Retail & Foodservice. A Day in the Life...
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