Senior Personalisation Manager

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . We are seeking a highly organised and detail-oriented Senior Personalisation Manager to drive the hands-on delivery and execution of our client's personalisation-led growth initiatives. This role is responsible for the precise implementation of defined customer experience enhancement strategies, ensuring personalisation initiatives are configured correctly, deployed effectively, and deliver reliable performance insights. You will operate with a high degree of granularity, directly executing within and contributing to the refinement of the personalisation framework established by the Personalisation Lead. Your primary focus will be on the flawless execution of personalisation initiatives and the reliable delivery of impact to ensure measurable business value through a systematic, data-driven approach.

Responsibilities

• Execution of Global Personalisation Activities:
• Manage the day-to-day operations and execute the tactical direction for the client's global personalisation roadmap, ensuring initiatives are launched and monitored effectively.
• Utilise your understanding of the client's business landscape and challenges to support the execution of high-impact, personalisation-based growth opportunities identified by the Personalisation Lead.
• Manage project timelines, dependencies, and resources specific to personalisation initiatives, ensuring the successful, on-schedule, and in-scope delivery of personalisation campaigns and customer insight agendas.
• Execute resource allocation for personalisation initiatives, monitor throughput, and rigorously track the Return on Investment (ROI) of personalisation within established guidelines.
• Prepare and provide comprehensive performance reporting on personalisation outcomes and insights for the Personalisation Lead and relevant stakeholders.
• Maintain robust relationships with client stakeholders, focusing on clear communication regarding personalisation planning, execution status, and results across global regions.
• Personalisation Implementation & Operations:
• Apply the principles of Personalisation-Led Growth (PLG) across the organisation through practical, hands-on application, fostering a mindset of continuous learning and data-driven execution.
• Execute within and contribute to the continuous refinement of the comprehensive PLG framework, methodologies, and best practices, as directed by the Personalisation Lead.
• Collaborate with cross-functional teams to meticulously design, configure, execute, and rigorously analyse personalisation initiatives that drive key business metrics.
• Operate and contribute to scaling the infrastructure for continuous personalisation, learning, and iteration, focusing on efficiency and velocity of personalisation delivery.
• Translate complex data insights derived directly from personalisation initiatives into clear findings and actionable recommendations for the Personalisation Lead.
• Technical Delivery & Platform Execution:
• Implement and configure integrated solutions by understanding the capabilities, limitations, and interoperability of these personalisation-focused technologies, ensuring they are strategically

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