Paid Social Manager

About the role

Paid Social Manager Function : Paid Social | Meta & TikTok Advertising | Performance Marketing Reports to: Senior Paid Social Manager Core Responsibility: Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok. KPIs: ROAS, CAC, MER, Spend Efficiency, Client Retention Salary: £40,000 - £45,000 DOE Location: Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden) We're building something different at Launch With Us. At Launch With Us, we help ambitious e-commerce brands scale from £2M to £7M+ through high-performance paid social and creative-led growth strategies. We're not interested in vanity metrics or bloated agency processes. We focus on outcomes that genuinely move the needle: profitable customer acquisition, stronger retention, and scalable growth. We manage over £10M in annual paid media spend across Meta and TikTok for brands including Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates. Our success comes from combining sharp media buying with creative that converts. We're part of the #1 UK Meta independent agency groups; we move fast, think commercially, and give talented people genuine ownership over the accounts they run. This is a place for ambitious operators who want autonomy, accountability, and the opportunity to make a real impact. We're looking for a Paid Social Manager who loves performance marketing, thrives in fast-paced environments, and wants to develop into a strategic growth leader. The Role As a Paid Social Manager, you'll be responsible for executing, managing, and optimising paid social campaigns across a portfolio of DTC e-commerce brands. You'll work closely with Senior Paid Social Managers and Growth Executives to ensure campaigns are delivering against performance targets while continuously identifying opportunities to improve results. This role is ideal for someone with strong paid social foundations who wants to deepen their expertise and accelerate their career. Our Values Extreme Ownership: You win or learn. Never blame. Radical Curiosity: Challenge assumptions. Explore what's next. Kind Candour: Say what needs to be said, with honesty and purpose. Client-Centricity: Think like an owner. Act in your clients' best interests, always. Paid Social Campaign Management Own the day-to-day management and optimisation of paid social campaigns across Meta and TikTok for a portfolio of DTC e-commerce brands. You will be responsible for ensuring campaigns are delivered to a high standard, budgets are allocated effectively, and performance remains aligned with client objectives. Monitor account performance daily, identifying opportunities to improve efficiency, increase scale, and maintain profitability. You will proactively implement optimisation strategies based on data rather than waiting for performance issues to emerge. Execute full-funnel campaign strategies across prospecting, retargeting, and retention activity, ensuring campaigns are structured appropriately for each stage of the customer journey. Support the scaling of successful campaigns by identifying opportunities to increase spend while maintaining key performance metrics such as CAC, ROAS, and MER Performance Analysis & Reporting Analyse performance data across Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal reporting tools to identify trends, opportunities, and risks. Translate performance data into actionable insights, helping both internal teams and clients understand what is driving results and where improvements can be made. Take ownership of performance reporting by ensuring data is accurate, insights are meaningful, and recommendations are commercially focused. Quickly identify performance issues and work collaboratively with senior team members to implement recovery plans and testing strategies. Creative Performance Collaboration Work closely with Creative Strategists to provide performance-driven feedback on creative assets, helping improve campaign effectiveness and customer acquisition performance. Analyse ad performance to identify successful hooks, formats, messaging angles, and offers, using these insights to support future testing initiatives. Contribute to creative testing roadmaps by identifying opportunities based on campaign performance, consumer behaviour, and platform trends. Monitor creative fatigue and proactively recommend new concepts, iterations, and testing opportunities to maintain account performance. Client Communication Support client calls, performance reviews, and planning discussions by providing accurate campaign updates and actionable insights. Communicate campaign performance clearly and confidently, ensuring clients understand progress against objectives and key performance indicators. Build strong relationships through responsiveness, professionalism, and a proactive approach to problem-solving. Wo

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