Associate Director, Media Strategy & Client Partnerships

Responsibilities

• Client Leadership & Strategy Across Channels
• Serve as the strategic partner for a portfolio of eCommerce (DTC & Marketplace) clients, owning the overall media strategy and relationship across paid search, paid social, programmatic, and affiliate channels.
• Lead integrated media strategies that connect channel performance to client business goals; translating media metrics into business outcomes clients care about.
• Develop and present the media mix and recommendations, quarterly business reviews, and campaign recaps with clear, client-ready storytelling.
• Apply critical evaluation of client briefs and align channel strategies to holistic brand goals; communicate any challenges or misalignments proactively.
• Understand the client's business KPIs and serve as a connector between media performance and overall business success.
• Ensure client needs and requests match approved scope and staffing plans; serve as point of escalation for scope conversations.
• Partner with creative teams to bring a strong creative strategy perspective to media recommendations; including ad formats, messaging frameworks, and creative testing roadmaps.
• Leverage GA4 and Shopify data to develop insights, track customer journeys, and inform strategic recommendations at both the campaign and portfolio level.
• Team Collaboration & Internal Alignment
• Translate client feedback into actionable next steps that help teams meet and exceed expectations.
• Collaborate with Finance and Practice leaders to support profitability goals through effective resourcing, pricing, and SOW management.
• Define clear expectations and cross-functional needs to drive successful client outcomes.
• Revenue Growth & Profitability
• Oversee quarterly and annual strategic plans for client accounts; participate in new business pitches as a connected media subject matter expert.
• Partner with Finance and Practice leaders on SOW management, pricing, and profitability goals.
• Proactively identify upsell and cross-sell opportunities across the connected media portfolio.
• Monitor portfolio financial health and maintain accurate updates in the Client Health Tracker and revenue workbooks; communicate changes and rationale to Pod Leaders.
• Oversee budget allocation for client projects, ensuring optimal utilization of resources and maximizing ROI.
• Performance Leadership & Business Growth
• Lead teams responsible for activation, media strategy, and creative execution to ensure accounts perform against business goals and growth targets.
• Monitor media + channel trends, search visibility, competitive activity, and category dynamics to identify optimization opportunities.
• Evaluate retail media, marketplace sales, and conversion performance using dashboards, reporting tools, and commerce analytics platforms.
• Identify portfolio growth opportunities through expanded marketplace support, media investment, content optimization, and integrated channel strategies.
• Serve as a trusted partner to client stakeholders by delivering strategic insights and forward-looking commerce recommendations.
• Who will love this role:
• A connected media strategist who brings equal parts analytical rigor and creative curiosity to the work.
• A client champion who thrives on building trusted relationships and making clients look brilliant in their organizations.
• A proactive problem solver who anticipates challenges before they become fires.
• A collaborative team leader who energizes cross-func

Benefits

Additional Information

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce - that's what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms. Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we're not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at code3? Share your experience