Director Paid Acquisition

About the role

Packed with brilliant, passionate people, Maxon is deeply rooted in the creative industry and committed to empowering the artistic community. We are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration - before, during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let's talk. To fuel our next stage of growth w e are looking for a Director Paid Acquisition to join our Marketing leadership team and to own and scale our mult i -channel performance marketing engine across audiences.

Responsibilities

• Strategy and execution:
• Develop and implement end-to-end user acquisition strategies across paid channels like Meta, Google Ads, TikTok Ads, and Apple Search Ads.
• Build and lead a high-performing team
• Budget management:
• Manage paid media budgets to achieve set annual growth goals. Forecast costs and sales (as part of the overall P&L) and report on actuals vs forecast monthly, quarterly and annually.
• Campaign optimization:
• Optimize campaigns for user growth and profitability by adjusting creatives, targeting, bids, and budget allocation.
• Performance analysis:
• Capture, monitor, analyze, and report on key metrics like CAC, LTV/CAC, and ROAS to inform decisions.
• Partner with data science and analytics team to build dashboards and automate reporting.
• Establish data infrastructure for end-to-end analytics and incrementality testing.
• Testing and innovation:
• Design and tests to improve conversion rates and explore new, unconventional growth opportunities.
• Set up incrementality tests to demonstrate paid marketing incrementality.
• Cross-functional collaboration:
• Work closely with B2B, Brand and Creative, Product, Web dev and Engineering, and Data Science to align on growth initiatives.

Requirements

• 7 - 8 + years' experience as a leader in full-funnel user acquisition, with a proven track record of managing and scaling multi- objective paid media campaigns that show high incrementality and hit set revenue goals.
• Bachelor's degree or higher or equivalent relevant experience
• Hands-on experience in building end-to-end marketing analytics and data infrastructure necessary for capturing paid media profitability and incrementality.
• Strong commercial and analytical skills and the ability to make long-term, data-driven decisions on the ways to grow and optimise.
• First-hand expertise with major advertising platforms and analytics tools.
• Creative thinking to develop high-performing ad creative and test new approaches .
• Solid experience in leveraging 1P, 2P and 3P data, user behaviour data, and market signals.
• Deep experience in leading and influencing teams and stakeholders across different departments, from Company's senior leadership to cross-functional stakeholders. Ability to clearly outline path for growth and requirements.
• Business fluency in English , another European language would be a plus
• Salary Range *: 190-220k USD annually
• Salaries at Maxon are based on a candidate's specific criteria including experience, skillset, education and location. Maxon uses industry-driven survey data for building compensation structures to make sure our employees are receiving fair and competitive wages.

Benefits

Additional Information

If you want to be a Maxonian and help bring the best 2D and 3D visual effects, motion graphics, gaming, AR/MR/VR, visualization and design software to the market, then we should have a chat.

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