Sr Manager Marketing Activation, Fiskars, DACH
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Responsibilities
- Drive local brand activations and campaigns across DACH
- Bring global strategies to life in retail and digital channels
- Lead and develop the local Marketing Activation team
- Launch new products together with Sales and international teams
- Create engaging shopper and in-store experiences
- Build strong partnerships with retail customers
- Manage local media, influencer and activation initiatives
- Turn market and consumer insights into growth opportunities
- Own local marketing budgets and performance tracking
- Ensure strong and consistent brand execution
- YOUR PROFILE
- BA or MA degree in Marketing, Business, Commercial Management or a related field
- Several years of experience in FMCG marketing, trade marketing, brand activation or commercial marketing
- Proven leadership experience and ability to develop high-performing teams
- Strong project management and organizational skills
- Experience working closely with Sales and cross-functional stakeholders
- Data-driven mindset with strong analytical capabilities
- Strong understanding of retail, shopper marketing and omnichannel activation
- Hands-on mentality, strong communication skills and entrepreneurial mindset
- Fluent in German and English; additional languages are a plus
Benefits
Additional Information
At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday! FISKARS GERMANY GMBH SENIOR MARKETING ACTIVATION MANAGER (M/F/D) At Fiskars Group , we believe great experiences start with great people. Our iconic brands have been part of everyday life for centuries, helping people create, garden, cook, and celebrate life's meaningful moments. From Fiskars scissors and gardening tools to beloved lifestyle brands across the globe, innovation, design, and customer focus are at the heart of what we do. To strengthen our Cluster Central Team, we are looking for an experienced and passionate Senior Marketing Activation Manager to lead local brand activation and commercial marketing initiatives across the DACH region.
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