Marketing Manager - Seeds

About the role

Achieve the marketing goals for field crop seed business including quantitative targets like sales, market share, profitability, and qualitative targets like competitiveness of Syngenta FC business, brand establishment, etc. Provide marketing insight for new product development and new product evaluation Lead and manage annual cycle of HPC forums, 5YP discussion, NPL, etc... Strong collaboration with P&S and cross function to ensure the product launching timeline, accurate & timely advertising & promotional materials following the New Product Introduction (NPI) process Support implementation of annual and mid-term advertising and promotion program. Monitor the marketing budget of FC Seed Strong collaboration with the sales and MD team in executing seasonal campaigns and identifying ways to improve for coming seasons. Training sales force on product and market knowledge, offering technical selling points, product positioning and commercial opportunities Lead and execute all digital MKT initiatives on social media platform (Facebook, YouTube, Zalo,...) as well as internal digital solutions Provide support & training to help improve digital MKT understanding & ability among VN FC seed commercial team. Minimum 5 years' experience in sales & marketing role with ≥3 years experiences or involving into digital marketing projects Agri-Business experience is preferred Qualification of project management or business management Vietnam agricultural market understanding, Marketing, branding, advertising, marketing research. Initial understanding about Syngenta MaSE, willing to learn & improve self-capability Fluently in English (4 skills) Long term plan development and implementation Project management skill Digital marketing expertise Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Learn more about our D&I initiatives here: https://www.syngenta.com/careers/working-syngenta/diversity-and-inclusion

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