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Marketing Activation Associate - Games

External
Mattelinc logoMattelinc · Istanbul, Turkey
Full-timeOn-siteToday
Negotiation
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About the role

The purpose of this position is to support commercial execution across markets through coordination, reporting, and tracking of events, partnerships, and retail activation. The role ensures effective delivery of initiatives by supporting execution, maintaining organized tracking, and providing visibility on performance. What Your Impact Will Be: Execution Support & Coordination Support execution of key brand events (e.g., Uno SC),assisting with coordination of timelines, deliverables, and materials. Support execution of PR partnerships and creator-led programs in line with defined plans. Assist with localisation and rollout of global and regional plans across events, partnerships, and activations. Help ensure consistency and quality of execution across consumer and retail touchpoints. Stakeholder Partnership Support local retail pitches in partnership with Sales and Trade Marketing by preparing materials and coordinating inputs. Assist Sales teams with execution of retailer activation and customer-specific initiatives. Help align execution of events, partnerships, and activations with retailer and channel priorities. Performance & Optimization Track local performance across events, PR partnerships, creator programs, and retail activation. Prepare reporting and highlight variances against plans. Support analysis of results to identify trends and areas for improvement. Cross-Functional Support Support coordination with cross-functional teams across Commercial, Sales, and Trade Marketing. Ensure timely and accurate sharing of information across teams. Raise observations on local insights and trends related to competitive execution and retail dynamics.

Requirements

  • Tertiary qualifications in Commerce, Business, Marketing or related field.
  • Minimum 1 - 3+ years relevant experience.
  • Strong analytical rigor.
  • Passionate and creative marketeer.
  • Structured thinking and problem-solving.
  • Attention to detail and accuracy.
  • Clear communication of insights.
  • Ability to manage multiple tasks and priorities.

Benefits

Gross annual salary range of TRY 1,520,000 - TRY 1,805,000Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 5 % of base salary, payout is determined by company and individual performance resultsPaid time starting from 20 vacation days + 4 Mattel Days (company day off)Hybrid working set-upCommuting allowance or lease car (for eligible roles only)Meal allowanceSport allowanceEmployee assistance program: Access to Modern Health, Headspace, and MavenHealth Insurance including dependents coverageDental insuranceLife insuranceToy discountHalf day working option on FridaySeasonal giftsFamily benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leaveHow We Work:We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered toHealth insurancePaid time offPerformance bonus

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