Growth Marketing Manager

About the role

XDS is the world's largest bicycle maker by volume and the world's largest producer of carbon-fiber frames. We are entering the U.S. market for the first time with X-LAB, our in-house brand of performance bicycles primed for the global stage. XDS's manufacturing scale, decades of carbon and alloy expertise, and vertical integration create a once-in-a-generation chance to redefine the economics of cycling for riders and bike shops alike.. Since 1995, we have combined proprietary materials science, compelling design, and highly automated production to deliver: Over 8 million complete bikes annually across road, mountain, gravel, city, and e-bike segments More than 300,000 carbon frames per year from the world's biggest dedicated carbon-fiber bike facility 300+ international patents covering advanced carbon layups and proprietary X6 aluminum alloys Full vertical integration enabling speed-to-market, supply chain resilience, and cost leadership OEM partnerships with leading Western brands, and we are now poised to build our own premium brand overseas As of 2026, we have officially launched X-LAB with a fully U.S. based team of industry veterans and experienced leaders. And we are just getting started. Learn more: https://xds.co/ See an insider's look of our factory: https://www.youtube.com/watch?v=06SheO5XFsY _________________________________________________ We are hiring a Growth Marketing Manager to own and scale X-LAB's full-funnel growth engine across acquisition and lifecycle. You will run paid acquisition and retention together as one integrated system, turning interest into measurable outcomes across the complete customer journey: discovery, dealer engagement, lead capture, D2C conversion, and ongoing loyalty. This role is ideal for a hands-on operator who can build and run a weekly growth cadence, balance content with performance, and collaborate tightly with product, creative, and sales to translate technical advantages into market demand. This role reports directly to the Head of International Growth. Key Areas of Ownership Important Note: Each of the following arenas are crucial, the ideal candidates will naturally excel at some, but not necessarily all. We are looking to understand your own unique stack and the proven experiences that support it. This team will continue to grow, and we will build around strong talent first and foremost. We have included a full breakdown of these facets at the end of this document. Full funnel growth execution Paid acquisition Lifecycle and CRM Influencer / Affiliate / Community Conversion and onsite optimization Measurement and reporting You're a Great Fit With 3-7 years of experience in growth, performance marketing, and or lifecycle marketing, ideally with a mix of all types Strong hands-on experience running Meta and Google Ads, including Search and PMAX Strong experience managing influencer and KOL campaigns, social media platforms, and community driven forums like LinkedIn, Reddit, and Substack Deep comfort with email and SMS programs, segmentation, and automation best practices A track record of experimentation and optimization, with examples of what you tested and what moved results Good measurement instincts and the ability to debug tracking and data issues Ability to translate technical product features into compelling, authentic marketing messages High ownership, low ego, and the ability to move quickly in a fast-paced environment akin to a well-funded startup Excellent cross-functional collaboration with product, sales, ops, and leadership You're a Spectacular Fit With Proven experience managing high ROAS and sustained low CAC Experience in performance sports, mobility, consumer hardware, or related industries Familiarity with SEO, GEO, and modern content-driven acquisition strategies What Early Success Looks Like: Establish a weekly growth operating cadence with clear KPIs and reporting Launch and stabilize core lifecycle flows and segmentation, with measurable lift in engagement and conversions Stand up initial paid acquisition structure with testing framework, creative cadence, and reliable measurement Improve conversion performance on the highest intent site journeys (model pages, dealer locator, lead capture) Deliver a clear plan for the next quarter: channel mix, creative angles, lifecycle roadmap, and experiment backlog Ongoing Success Metrics Measurable growth in revenue influence and qualified demand Scalable demand generation programs across paid and lifecycle Increased conversion on key intent actions (lead capture, dealer contact, purchases where applicable) Improved lifecycle contribution and retention health (engagement, winback, referral participation) Clear visibility into campaign performance and ROI, with consistent iteration and learning velocity Tools and Environment We are building a modern growth stack. Experience with the latest developments in Shopify, Google Analytics, Meta, Google Ads

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