Senior Copywriter

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Who We Are Looking For As a Senior Copywriter at VML, you are a crucial and relied-upon member of the Creative Team. You are a storyteller at heart, skilled in transforming human insights into compelling brand narratives. This role is for a seasoned creative who can ideate brand campaigns, proactively develop big ideas, and mentor junior talent. You will manage a steady workflow, contribute significantly to major projects, and help shape the voice of the brands you work on.

Responsibilities

• Develop and execute creative concepts for campaign elements across various channels, including paid and organic social, display, radio, online video, and brand activations
• Write scripts for TV, radio, and social content, adapting your writing to the unique voice of multiple brands and platforms
• Take ownership of weekly and monthly workflow, ensuring deadlines are met with high-quality work
• Work in tandem with a Senior Art Director partner and confidently present creative concepts to clients
• Guide and mentor junior creatives and take ownership on productions

Requirements

• Fascinated by human behavior and able to dig deep for insights to craft compelling narratives in decks, meetings, and the work itself
• Energized by challenges, not easily discouraged, and always curious and questioning
• Immersed in the brands you work on, becoming an expert on their voice, strategy, and audience
• A portfolio of work showcasing strong conceptual and writing abilities
• 3-5 years of agency experience
• Strong knowledge of social media trends and the competitive brand landscape
• Solid understanding of the advertising industry and awareness of award-winning work
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com , and follow along on Instagram , LinkedIn , and X .

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